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The influence of culture on responses to assertiveness in advertising messages
Terlutter, Ralf; Mueller, Barbara; Diehl, Sandra - In: Advertising and communication : proceedings 4th …, (pp. 183-192). 2005
Persistent link: https://www.econbiz.de/10003353799
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The cultural dimension of assertiveness in cross-cultural advertising : the perception and evaluation of assertive advertising appeals
Terlutter, Ralf; Diehl, Sandra; Mueller, Barbara - In: International journal of advertising : the quarterly … 29 (2010) 3, pp. 369-399
Persistent link: https://www.econbiz.de/10008649368
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Dimensions of individualism-collectivism : a comparative study of five cultures
Kulkarni, Subodh P.; Hudson, Tim; Ramamoorthy, Nagarajan; … - In: Verslo ir teisės aktualijos : mokslo darbai 5 (2010) 1, pp. 93-109
Persistent link: https://www.econbiz.de/10009579117
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A cross-country study of consumer innovativeness and technological service innovation
Truong, Yann - In: Journal of retailing and consumer services 20 (2013) 1, pp. 130-137
Persistent link: https://www.econbiz.de/10009702198
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The cultural embeddedness of professional service purchasing : a comparative study of German and Swedish companies
Pemer, Frida; Sieweke, Jost; Werr, Andreas; Birkner, … - In: Journal of purchasing and supply management 20 (2014) 4, pp. 273-285
Persistent link: https://www.econbiz.de/10010431261
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Deducing a taxonomy of perceived managerial and leadership effectiveness : a comparative study of effective and ineffective managerial behaviour across three EU countries
Patel, Taran; Hamlin, Robert G. - In: Human resource development international : enhancing … 15 (2012) 5, pp. 571-587
Persistent link: https://www.econbiz.de/10009671690
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Influence of national culture on IFRS practice : an empirical study in France, Germany and the United Kingdom
Reisloh, Christian - 2011 - 1. Aufl.
Persistent link: https://www.econbiz.de/10009273504
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Learning organizations without borders? : a cross-cultural study of university HR practitioners' perceptions of the salience of Senge's five disciplines in effective work outcomes
Coldwell, David A. L.; Fried, Andrea - In: International journal of cross cultural management : CCM 12 (2012) 1, pp. 101-114
Persistent link: https://www.econbiz.de/10009561343
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An analysis of cultural shifts : the examples of Luxembourg, France, Germany
Schinzel, Ursula - In: World review of entrepreneurship, management and … 11 (2015) 2/3, pp. 308-326
Persistent link: https://www.econbiz.de/10011404517