Considers the development of public relations in UK fast‐moving consumer goods (FMCG) firms. Argues that public relations is making some inroads into the traditional marketing promotional mix by acting either in a complementary way or in place of traditional advertising. Also considers the...

Explores UK audience reception data provided by the Broadcasting Audience Research Board (BARB) and questions it with regard to new technology. Discusses technological innovations with reference to changing from passive to interactive television viewing, and notes developments to remote control...

This paper discusses findings from an exploratory study concerning internal marketing in the UK retail bank industry. In order to enhance efficiency and provide motivation to employees many UK banks have adopted internal marketing. The paper adopts the approach of first defining the generic...

Describes changes and developments taking place in public relations in the UK. Such description is predicated on change in the external environment facing business organizations, increased expenditure on staffing and public relations activities, and teaching developments in this innovative...

Purpose – The purpose of this paper is to detail the rationale for, and development of, the Export Marketing Profiling System; a methodology for profiling and benchmarking the capabilities of small and medium‐sized enterprises (SMEs) to compete internationally. Design/methodology/approach...