Social commerce is a new advancement of e-commerce that merges the commercial and social activities by deploying social technologies into e-commerce sites. Social commerce reintroduces e-commerce from the perspective of social media/ networks. This study was aimed to evaluate the individuals'...

This study aims to investigate the extant level of trust towards online retailers among consumers in two different geographical and cultural locations - UK and Malaysia based on Michell's et al. trust model. The objectives of this study are: 1. To identify the predictive variables of customers'...