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Selling punches: free markets and professional wrestling in the UK, 1986‐1993
Litherland, Benjamin - In: Journal of Historical Research in Marketing 4 (2012) 4, pp. 578-598
debates about sports marketing and British media institutions in the 1980s and 1990s.  …
Persistent link: https://www.econbiz.de/10014873294
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Forgotten classics : Advertising in a Free Society, by Ralph Harris and Arthur Seldon (1959)
Pressey, Andrew D. - In: Journal of historical research in marketing 8 (2016) 1, pp. 174-196
Persistent link: https://www.econbiz.de/10011535104
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"Don't blame the shopkeeper!!" : food, drink and confectionery advertising and British Government market controls during the Second World War
Hayes, Mick - In: Journal of historical research in marketing 9 (2017) 4, pp. 359-385
Persistent link: https://www.econbiz.de/10011804989
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Marketing strategy in Britain's mainline railways, 1923-1938
Shin, Hiroki - In: Journal of historical research in marketing 9 (2017) 4, pp. 425-450
Persistent link: https://www.econbiz.de/10011804996
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Exploring British advertising and marketing history through records of The National Archives of the UK
Howells, Katherine Margaret - In: Journal of historical research in marketing 14 (2022) 2, pp. 196-212
Persistent link: https://www.econbiz.de/10013329666
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Service‐dominant logic: a rejoinder to Lusch and Vargo's reply
O'Shaughnessy, John; Jackson O'Shaughnessy, Nicholas - In: European Journal of Marketing 45 (2011) 7/8, pp. 1310-1318
Purpose – This paper is a rejoinder to Lusch and Vargo's defense of their service‐dominant logic paper against criticism. Design/methodology/approach – The paper responds to Lusch and Vargo's defense and criticism of the initial article primarily through examining the logic of their case....
Persistent link: https://www.econbiz.de/10014722764
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Successful sponsorship
Head, Victor - 1988 - 2. ed
Persistent link: https://www.econbiz.de/10000753902
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Advertising and children: what do the kids think?
O'Sullivan, Terry - In: Qualitative Market Research: An International Journal 8 (2005) 4, pp. 371-384
Purpose – To question the models of childhood implied within contemporary UK debate about advertising to children. The … sociological perspectives on childhood informs an account of controversy in the UK about the legitimacy of advertising to children …. Adult versions of childhood from this debate are contrasted with children's own accounts of their experience of advertising …
Persistent link: https://www.econbiz.de/10014987114
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The future of leisure services
Benington, John (contributor); White, Judy (contributor) - 1988
Persistent link: https://www.econbiz.de/10000764711