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Reorganising hospitals to implement a patient-centered model of care : effects on clinical practice and professional relationships in the Italian NHS
Liberati, Elisa Giulia; Görli, Mara; Scaratti, Giuseppe - In: Journal of health organization and management 29 (2015) 7, pp. 848-873
Persistent link: https://www.econbiz.de/10011449591
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Communicating with customers
Spinosa, Charles; Le Brocquy, David; Calder, Bobby J. - In: Kellogg on advertising & media : the Kellogg School of …, (pp. 226-253). 2008
Persistent link: https://www.econbiz.de/10003755924
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Multikanalstrategien im stationären Einzelhandel : eine empirische Untersuchung in der Konsumelektronikbranche
Müller-Lankenau, Claas - 2007 - 1. Aufl.
Persistent link: https://www.econbiz.de/10013430885
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A transactional approach to customer loyalty in the hotel industry
Osman, Hanaa; Hemmington, Nigel; Bowie, David - In: International Journal of Contemporary Hospitality Management 21 (2009) 3, pp. 239-250
Purpose – The purpose of this paper is to explore the ways in which a transactional marketing approach can generate customer loyalty in a hotel brand. Design/methodology/approach – The paper provides a review of the paradigm shift from transactional marketing to relationship marketing, in...
Persistent link: https://www.econbiz.de/10014762938
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Religion in public institutions : comparative perspectives from the United States, the United Kingdom, and Europe
Cadge, Wendy; Griera, Maria del Mar; Lucken, Kristen; … - 2017
- hospitals, the military, and prisons - in Europe, the United Kingdom, and the United States. We outline three questions - the …
Persistent link: https://www.econbiz.de/10012064345
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Service transformation towards citizen-centric government? : the evolution of a smart application in UK local government
Lips, Miriam; Taylor, John A.; Organ, Joe - In: ICTs, citizens and governance : after the hype!, (pp. 66-82). 2009
Persistent link: https://www.econbiz.de/10003852880
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Determinants of relationship marketing by women small business owners
Sharafizad, Jalleh; Standing, Craig - In: Journal of small business and entrepreneurship : JSBE ; … 29 (2017) 4, pp. 271-291
Persistent link: https://www.econbiz.de/10011776864
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Strategy by bottom-up abstractions of the customer interface
Mattsson, Jan - In: Journal of strategic marketing 16 (2008) 5, pp. 391-399
Persistent link: https://www.econbiz.de/10003797125
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Using names to segment customers by cultural, ethnic or religious origin
Webber, Richard - In: Journal of direct, data and digital marketing practice … 8 (2006/07) 3, pp. 226-242
Persistent link: https://www.econbiz.de/10003433467
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Combating commoditisation in service provision: evidence from the UK telecommunications market
Turner, Colin - In: Journal of strategic marketing 17 (2009) 6, pp. 439-451
Persistent link: https://www.econbiz.de/10003927499