Narrow search
Showing 1 - 10 of 46
Cover Image
Enriching media data : a special report from the U.S. coalition of innovative media measurement : quality is key requisite for maximizing return on advertising investment
Broussard, Gerard - In: Journal of advertising research 56 (2016) 1, pp. 25-38
Persistent link: https://www.econbiz.de/10011486036
Cover Image
Allocation of advertising budget between multiple channels to support sales in multiple markets
Abedi, Vahideh Sadat - In: Journal of the Operational Research Society : OR 68 (2017) 2, pp. 134-146
Persistent link: https://www.econbiz.de/10011625870
Cover Image
Fun and facts about American business : economic education and business propaganda in an early cold war cartoon series
Jack, Caroline - In: Enterprise & society : the international journal of … 16 (2015) 3, pp. 491-520
Persistent link: https://www.econbiz.de/10011551956
Cover Image
Advertising media workbook and sourcebook
Kelley, Larry D.; Jugenheimer, Donald W.; Sheehan, Kim … - 2015 - Fourth edition
Persistent link: https://www.econbiz.de/10010528416
Cover Image
The emerging position of the internet as an advertising medium
Silk, Alvin J.; Klein, Lisa R.; Berndt, Ernst R. - In: Netnomics 3 (2001) 2, pp. 129-148
Persistent link: https://www.econbiz.de/10001604332
Cover Image
Local advertising decision makers perceptions of media effectiveness and substitutability
Reid, Leonard N.; King, Karen Whitehill; Martin, Hugh J.; … - In: The journal of media economics 18 (2005) 1, pp. 35-53
Persistent link: https://www.econbiz.de/10002562623
Cover Image
Advertising efficiency and the choice of media mix : a case of beer
Färe, Rolf; Grosskopf, Shawna; Seldon, Barry J.; … - In: International journal of industrial organization 22 (2004) 4, pp. 503-522
Persistent link: https://www.econbiz.de/10002010061
Cover Image
Using THREE I media in business-to-business marketing
Newcomb, James - In: Kellogg on advertising & media : the Kellogg School of …, (pp. 208-225). 2008
Persistent link: https://www.econbiz.de/10003755923
Cover Image
When thinking is beneficial and when it is not : the effects of thin and round advertising models
Häfner, Michael; Trampe, Debra - In: Journal of consumer psychology : JCP : the official … 19 (2009) 4, pp. 619-628
Persistent link: https://www.econbiz.de/10003936183
Cover Image
Department store advertising in newspapers, radio, and television, 1920 - 1960
Howard, Vicki - In: Journal of historical research in marketing 2 (2010) 1, pp. 61-85
Persistent link: https://www.econbiz.de/10003945251