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~subject:"United States"
~type_genre:"Reprint"
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Value brands : cheap or trendy...
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Subject
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United States
Consumer behaviour
182
Konsumentenverhalten
182
Brand
67
Markenartikel
67
Brand management
66
Markenführung
66
Brand image
43
Markenimage
43
USA
23
Market research
21
Marktforschung
21
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19
Marketingtheorie
19
Welt
17
World
17
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16
Marketingmanagement
16
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12
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12
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11
Theory
11
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10
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10
International marketing
10
Internationales Marketing
10
Private consumption
10
Privater Konsum
10
Relationship marketing
10
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10
Consumer society
8
Cultural identity
8
Konsumgesellschaft
8
Kulturelle Identität
8
Economic culture
7
Wirtschaftskultur
7
Globalisierung
6
Globalization
6
Großbritannien
6
United Kingdom
6
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Article
23
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Reprint
Article in journal
3,635
Aufsatz in Zeitschrift
3,635
Graue Literatur
1,125
Non-commercial literature
1,125
Arbeitspapier
973
Working Paper
973
Aufsatz im Buch
323
Book section
323
Hochschulschrift
166
Thesis
140
Collection of articles of several authors
83
Sammelwerk
83
Collection of articles written by one author
60
Sammlung
60
Aufsatzsammlung
43
Lehrbuch
38
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37
Amtsdruckschrift
36
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36
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33
Fallstudie
33
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19
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19
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18
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16
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14
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14
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12
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12
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11
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11
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10
Conference proceedings
8
Guidebook
8
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8
No longer published / No longer aquired
5
Statistik
5
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4
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English
23
Author
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Aaker, Jennifer
1
Andrews, Demetra
1
Benet-Martínez, Verónica
1
Braig, Bridgette M.
1
Brown, Tom
1
Bucklin, Louis P.
1
Chen, Haipeng
1
Dacin, Peter A.
1
De Chernatony, Leslie
1
Dixon, Donald F.
1
Drumwright, Minette E.
1
Einwiller, Sabine
1
Garolera, Jordi
1
Gelb, Betsy D.
1
Hart, Paul 't
1
Hill, Ronald Paul
1
Holt, Douglas B.
1
Kates, Steven M.
1
Klink, Richard R.
1
Lam, Son K.
1
Leslie, Frances
1
Levine, Linda
1
Lichtenstein, Donald R.
1
Loughlin, Sandra
1
Luedicke, Marius K.
1
Madrigal, Robert
1
Martin, Randy
1
Ng, Sharon
1
Pae, Jae H.
1
Pechmann, Cornelia
1
Rao, Akshay R.
1
Robertson, Paul L.
1
Samiee, Saeed
1
Segal-Horn, Susan
1
Stamey, Mark
1
Stern, Barbara B.
1
Tadajewski, Mark
1
Tai, Susan
1
Will, Markus
1
Yu, Tony Fu-Lai
1
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All
Cross-cultural and critical perspectives on brands
4
Brand management ; Vol. 1
2
Brand management ; Vol. 4
2
Corporate brand and corporate reputation
2
The evolution of brands : from signals of quality to storehouses of trust
2
Crisis management ; Vol. 3
1
History of marketing thought ; Volume 3
1
International marketing ; Vol. 2
1
International political economy ; Vol. 5
1
Key debates and contemporary issues in nonprofit marketing
1
Kommunikationsmanagement im Wandel : Beiträge aus 10 Jahren =mcminstitute
1
Marketing, ethics and society : critical reflections
1
Marketing-mix strategies - product strategy and promotion strategy
1
Michael Porter ; Vol. 1
1
Michael Porter ; Vol. 4
1
Qualitative marketing research : approaches, techniques and analysis
1
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Source
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ECONIS (ZBW)
23
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23
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1
Consumption symbols as carriers of culture : a study of Japanese and Spanish
brand
personality constructs
Aaker, Jennifer
;
Benet-Martínez, Verónica
;
Garolera, Jordi
-
2009
Persistent link: https://www.econbiz.de/10003785277
Saved in:
2
Creating
brand
names with meaning : the use of sound symbolism
Klink, Richard R.
-
2010
Persistent link: https://www.econbiz.de/10003924148
Saved in:
3
Global advertising strategy : the moderating role of
brand
familiarity and executive style
Pae, Jae H.
;
Samiee, Saeed
;
Tai, Susan
-
2008
Persistent link: https://www.econbiz.de/10003656134
Saved in:
4
Brand
community under fire : the role of social environments for the HUMMER
brand
Luedicke, Marius K.
-
2009
Persistent link: https://www.econbiz.de/10003785653
Saved in:
5
The criteria for successful services brands
De Chernatony, Leslie
;
Segal-Horn, Susan
-
2010
Persistent link: https://www.econbiz.de/10003922789
Saved in:
6
What does
brand
mean? : historical-analysis method and construct definition
Stern, Barbara B.
-
2010
Persistent link: https://www.econbiz.de/10003924088
Saved in:
7
Towards an integrated approach to corporate branding : findings from an empirical study
Einwiller, Sabine
;
Will, Markus
- In:
Kommunikationsmanagement im Wandel : Beiträge aus 10 …
,
(pp. 231-247)
.
2008
Persistent link: https://www.econbiz.de/10003719729
Saved in:
8
Impulsive and self-conscious : adolescents' vulnerability to advertising and promotion
Pechmann, Cornelia
;
Levine, Linda
;
Loughlin, Sandra
; …
-
2009
Persistent link: https://www.econbiz.de/10003785644
Saved in:
9
Remembering motivation research : toward an alternative genealogy of interpretive consumer research
Tadajewski, Mark
-
2009
Persistent link: https://www.econbiz.de/10003793772
Saved in:
10
Review of interbrand choice strategy and bilateral market power
Bucklin, Louis P.
-
2010
Persistent link: https://www.econbiz.de/10003888346
Saved in:
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