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Modelling consumer preference formation
Schokkaert, Erik - 1982
Persistent link: https://www.econbiz.de/10000008173
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Predicting joint choice using individual data
Aribarg, Anocha; Arora, Neeraj; Kang, Moon Young - In: Marketing science : the marketing journal of the … 29 (2010) 1, pp. 139-157
Persistent link: https://www.econbiz.de/10003973188
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On the use of paired comparisons to construct group preference scales for decision making
Cheng, Kung-e.; McHugh, James A.; Deek, Fadi P. - In: Group decision and negotiation 22 (2013) 3, pp. 519-540
Persistent link: https://www.econbiz.de/10009735661
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Multiattribute preference models with reference points
Bouyssou, Denis; Marchant, Thierry - In: European journal of operational research : EJOR 229 (2013) 2, pp. 470-481
Persistent link: https://www.econbiz.de/10009757974
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Identifying structural models of committee decisions with heterogeneous tastes and ideological bias
An, Yonghong; Tang, Xun - 2013
Persistent link: https://www.econbiz.de/10010387454
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Antecedents of the negative attraction effect : an information-processing approach
Wiebach, Nicole; Hildebrandt, Lutz - In: Marketing : ZFP ; journal of research and management 36 (2014) 1, pp. 5-21
Persistent link: https://www.econbiz.de/10010251073
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Internationales Direktmarketing : Grundlagen, Best Practice, Marketingfakten
Krafft, Manfred (ed.) - 2005 - 1. Aufl.
Entwicklung und Grundlagen des internationalen Direktmarketing Nationales versus internationales Direktmarketing Prozesse und Rahmenbedingungen des internationalen Direktmarketing Internationale Direktmarketingstrategien von Unternehmen Erfolgsfaktoren des internationalen Direktmarketing Neue...
Persistent link: https://www.econbiz.de/10002493684
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Price Discounts and Cheapflation During the Post-Pandemic Inflation Surge
Cavallo, Alberto; Kryvtsov, Oleksiy - National Bureau of Economic Research - 2024
We study how within-store price variation changes with inflation, and whether households exploit it to attenuate the inflation burden. We use micro price data for food products sold by 91 large multi-channel retailers in ten countries between 2018 and 2024. Measuring unit prices within narrowly...
Persistent link: https://www.econbiz.de/10014576655
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Internationales Direktmarketing : Grundlagen, Best Practice, Marketingfakten
Krafft, Manfred - 2005
Deutschland -- 8 Finnland -- 9 Frankreich -- 10 Großbritannien -- 11 Italien -- 12 Niederlande -- 13 Norwegen -- 14 Österreich …
Persistent link: https://www.econbiz.de/10014018991
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Consumer responses to service failures : a resource preference model of cultural influences
Chan, Haksin; Wan, Lisa C. - In: Journal of international marketing 16 (2008) 1, pp. 72-97
Persistent link: https://www.econbiz.de/10003771400