Similar Search Results

Marketing research

Aaker, David A. - 1990 - 4. ed

Persistent link: https://www.econbiz.de/10000792522

Marketing research

Aaker, David A.; Kumar, V.; Day, George S.; Leone, Robert P. - 2011 - 10. ed., international student vers.

Persistent link: https://www.econbiz.de/10003918332

Marketing research

Aaker, David A.; Kumar, V.; Leone, Robert P.; Day, George S. - 2013 - 11. ed

Persistent link: https://www.econbiz.de/10009634514

Marketing research

Aaker, David A.; Day, George S. - 2007 - 9. ed.

Persistent link: https://www.econbiz.de/10003316482

Essentials of marketing research

Kumar, V.; Aaker, David A.; Day, George S. - 2002 - 2nd ed.

Persistent link: https://www.econbiz.de/10001584595

Marketing research

Kumar, V.; Leone, Robert P.; Aaker, David A.; Day, George S. - 2019 - Thirteenth edition

Persistent link: https://www.econbiz.de/10011878503

Strategic market management

Aaker, David A. - 2014 - 10. ed.

Marketing professionals need to be able to adapt new strategies in order to keep their companies relevant. Aaker walks them through the strategic challenges created by the dynamic nature of today's markets. Strategic market management, 10th edition emphasizes a customer perspective and the fact...

Persistent link: https://www.econbiz.de/10010205806

Strategic market management

Aaker, David A. - 2008 - 8. ed.

Persistent link: https://www.econbiz.de/10003474695

Myopic management behavior with efficient, but imperfect, financial markets : a comparison of information asymmetries in the US and Japan

Jacobson, Robert - In: Journal of accounting & economics 16 (1993) 4, pp. 383-405

Persistent link: https://www.econbiz.de/10001162508

Strategic market planning : the pursuit of competitive advantage

Day, George S. - 1984

Persistent link: https://www.econbiz.de/10000711635