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Econometrics of duopolistic games in prices and advertising : the case of the US soft drink industry
Gasmi, Farid - 1988
Persistent link: https://www.econbiz.de/10000811413
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Interkulturelle Werbung
Müller, Wendelin G. - 1997
Persistent link: https://www.econbiz.de/10000601080
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Structural changes in a complex system : a chaos-analytic study of a nonlinear advertising policy
Luhta, Irma - 1997
Persistent link: https://www.econbiz.de/10000632941
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Competition, contractibility, and the market for donors to nonprofits
Castaneda, Marco A.; Garen, John E.; Thornton, Jeremy - In: The journal of law, economics, & organization 24 (2008) 1, pp. 215-246
Persistent link: https://www.econbiz.de/10003714019
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The future benefits in selling, general and administrative expenses
Kovacs, Eugene Joseph - 2004
Persistent link: https://www.econbiz.de/10003778029
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Essays in industrial economics
Eilat, Yair - 2002
Persistent link: https://www.econbiz.de/10003779137
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Essays on the implications of firm behaviors in learning, locating, and advertising
Palangkaraya, Alfons - 2004
Persistent link: https://www.econbiz.de/10003378813
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Measuring the effects of generic dairy advertising in a multi-market equilibrium
Balagtas, Joseph V.; Kim, Sounghun - In: American journal of agricultural economics 89 (2007) 4, pp. 932-946
Persistent link: https://www.econbiz.de/10003564413
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The effect of marketing regulations on efficiency : LeChatelier versus coordination effects
Iwasaki, Natsuko; Tremblay, Victor J. - In: Journal of productivity analysis 32 (2009) 1, pp. 41-54
Persistent link: https://www.econbiz.de/10003877222
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Beliefs of and attitudes toward political advertising : an exploratory investigation
Jin, Hyun Seung; An, Soontae; Simon, Todd F. - In: Psychology & marketing 26 (2009) 6, pp. 551-568
Persistent link: https://www.econbiz.de/10003858283