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Innovation
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New product development
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Cooper, Robert G.
6
Edgett, Scott J.
2
Kleinschmidt, Elko J.
2
Rüdiger, Mathias
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Research technology management : RTM
2
Industrial marketing management : the international journal for industrial and high-tech firms
1
Manuskripte aus den Instituten für Betriebswirtschaftslehre der Universität Kiel
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ECONIS (ZBW)
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Marketing-Erfolgsfaktoren bei Innovationen : eine kritische Analyse der Studien von Cooper und Kleinschmidt
Rüdiger, Mathias
-
1997
Persistent link: https://www.econbiz.de/10011735685
Saved in:
2
The drivers of success in new-product development
Cooper, Robert G.
- In:
Industrial marketing management : the international …
76
(
2019
),
pp. 36-47
Persistent link: https://www.econbiz.de/10011990716
Saved in:
3
New products : the key factors in success
Cooper, Robert G.
-
1990
Persistent link: https://www.econbiz.de/10000819810
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4
Developing a product innovation and technology strategy for your business
Cooper, Robert G.
;
Edgett, Scott J.
- In:
Research technology management : RTM
53
(
2010
)
3
,
pp. 33-40
Persistent link: https://www.econbiz.de/10003979264
Saved in:
5
Successful product innovation : a collection of our best
Cooper, Robert G.
;
Edgett, Scott J.
-
2009
-
1. print.
Persistent link: https://www.econbiz.de/10011733572
Saved in:
6
What's Next? : after Stage-Gate
Cooper, Robert G.
- In:
Research technology management : RTM
57
(
2014
)
1
,
pp. 20-31
Persistent link: https://www.econbiz.de/10010244475
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