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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Kellogg on branding : the marketing faculty of the Kellogg School of Management
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ECONIS (ZBW)
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Brand strategy for business markets
Anderson, James C.
;
Carpenter, Gregory S.
- In:
Kellogg on branding : the marketing faculty of the …
,
(pp. 169-185)
.
2005
Persistent link: https://www.econbiz.de/10003285377
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2
Theory + practice in marketing
Lehmann, Donald R.
;
Carpenter, Gregory S.
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
4
,
pp. 709-710
Persistent link: https://www.econbiz.de/10011634012
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3
The promise of targeted innovation
Corstjens, Marcel
;
Carpenter, Gregory S.
;
Hasan, Tushmit M.
- In:
MIT sloan management review
60
(
2019
)
2
,
pp. 39-44
Persistent link: https://www.econbiz.de/10011980892
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4
Status games : market driving through social influence in the U.S. wine industry
Humphreys, Ashlee
;
Carpenter, Gregory S.
- In:
Journal of marketing
82
(
2018
)
5
,
pp. 141-159
Persistent link: https://www.econbiz.de/10011912144
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