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Innovation in marketing : new perspectives for profit and growth
Levitt, Theodore - 1962
Persistent link: https://www.econbiz.de/10000052459
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Firm strategy, innovation and consumer demand : a market process approach
Robertson, Paul L.; Yu, Tony Fu-Lai - 2010
Persistent link: https://www.econbiz.de/10003889338
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The effect of business-cycle fluctuations on private-label share : what has marketing conduct got to do with it?
Lamey, Lien; Deleersnyder, Barbara; Steenkamp, … - In: Journal of marketing 76 (2012) 1, pp. 1-19
Persistent link: https://www.econbiz.de/10009729598
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Government adoption of sales promotions : an initial appraisal
Quelch, John A.; Jocz, Katherine E. - In: Journal of public policy & marketing : JPP & M ; an … 29 (2010) 2, pp. 189-203
Persistent link: https://www.econbiz.de/10008759851
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Three essays in consumer optimization with durables and capital market imperfections
Chah, Eun-young - 1990
Persistent link: https://www.econbiz.de/10000863263
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Essays on consumption and saving
Cai, Jinyong - 1991
Persistent link: https://www.econbiz.de/10000841900
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Bank-created money and consumer durable spending
Brown, Christopher Robert - 1989
Persistent link: https://www.econbiz.de/10000803774
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Intertemporal prices and the US trade balance in durable goods
Burda, Michael C.; Gerlach, Stefan - 1989
Persistent link: https://www.econbiz.de/10000774729
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Liquidity constraints and intertemporal consumer optimization : theory and evidence from durable goods
Chah, Eun-young; Ramey, Valerie A.; Starr, Ross M. - 1991
Persistent link: https://www.econbiz.de/10000826374
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Permanent income, import prices, and the demand for imported consumer durables : a structural econometric investigation
Clarida, Richard H. - 1993
Persistent link: https://www.econbiz.de/10000874786