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Innovation and the pharmaceutical industry : critical reflections on the virtues of profit
Engelhardt, Hugo Tristram (contributor);  … - 2008
Persistent link: https://www.econbiz.de/10003683080
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Patterns of consumer interest across developed and emerging markets
Kulkarni, Gauri - In: International business and economics research journal 11 (2012) 6, pp. 603-610
Persistent link: https://www.econbiz.de/10009658070
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Promoting products from developing countries : roles of brand name and spokesperson
Bao, Yeqing; Zhang, Shi; Simpson, James T. - In: Handbook of research in international marketing, (pp. 48-67). 2011
Persistent link: https://www.econbiz.de/10009384957
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Countertrade and penetration of LDC's markets
Rabino, Samuel - In: The Columbia journal of world business : publ. … 22 (1987) 4, pp. 31-37
Persistent link: https://www.econbiz.de/10001054684
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Transferability and adaptability of products and promotion themes in multinational marketing : MNCs in LDCs
Keegan, Warren J. - In: Journal of global marketing 1 (1987) 1, pp. 85-103
Persistent link: https://www.econbiz.de/10001090659
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International business : the challenge of global competition
Ball, Donald A.; Geringer, John Michael; Minor, Michael; … - 2010 - 12th ed.
Persistent link: https://www.econbiz.de/10003782043
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Marketing and the global legal environment
Jain, Subhash C.; Bird, Robert - In: The SAGE handbook of international marketing, (pp. 55-70). 2009
Persistent link: https://www.econbiz.de/10003792064
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Doing business beyond America's borders : the do's, don'ts and other details of conducting business in 40 countries
Tuller, Lawrence W. - 2008
Persistent link: https://www.econbiz.de/10003711623
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International business : the challenge of global competition
Ball, Donald A.; Geringer, John Michael; McNett, Jeanne M. - 2013 - 13th ed
Persistent link: https://www.econbiz.de/10009683953
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Internationales Direktmarketing : Grundlagen, Best Practice, Marketingfakten
Krafft, Manfred (ed.) - 2005 - 1. Aufl.
Entwicklung und Grundlagen des internationalen Direktmarketing Nationales versus internationales Direktmarketing Prozesse und Rahmenbedingungen des internationalen Direktmarketing Internationale Direktmarketingstrategien von Unternehmen Erfolgsfaktoren des internationalen Direktmarketing Neue...
Persistent link: https://www.econbiz.de/10002493684