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Bezos, Jeffrey
3
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3
Szenberg, Michael
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Chakrabarti, Rajesh
2
Clay, Karen
2
Greco, Albert N.
2
Jedidi, Kamel
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Krishnan, Ramayya
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1
Brettel, Malte
1
Caine, Danny
1
Chang, Wei-Lun
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1
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1
Clark, Robert
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Compeau, Larry D.
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Claremont Institute for Economic Policy Studies
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Delegation of U.S. Book Publishers Visiting Rumania
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Fördergesellschaft Marketing an der Universität Augsburg
1
USA / Bureau of the Census
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The journal of media economics
4
Working paper / National Bureau of Economic Research, Inc.
3
European journal of marketing : EJM
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
The effects of communication on consumers : special issue
2
The international review of retail, distribution and consumer research
2
The journal of industrial economics
2
Working paper series / Claremont Institute for Economic Policy Studies
2
Annual review of economics
1
Arbeitspapier / Institut für Marketing, Universität Mannheim
1
Case studies on outsourcing trends ; Vol. 1
1
Discussion paper / Centre for Economic Policy Research
1
ERID working paper
1
From Little's law to marketing science : essays in honor of John D.C. Little
1
Harvard business review : HBR
1
Harvard-Business-Manager : das Wissen der Besten
1
Industrial organization in Canada : empirical evidence and policy challenges
1
Industries culturelles
1
Information systems research : ISR
1
Innovation and marketing in the pharmaceutical industry : emerging practices, research, and policies
1
International journal of auditing : IJA
1
International journal of nonprofit & voluntary sector marketing
1
International management and the Internet-Post-hype
1
Internetworked world : 15th Workshop on e-Business, WeB 2016, Dublin, Ireland, December 10, 2016 : revised selected papers
1
Joint series of competitiveness
1
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
1
Journal of international business and economics : JIBE
1
Journal of internet commerce
1
Journal of marketing research : JMR
1
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of retailing and consumer services
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Measuring market power
1
Palgrave pivot
1
Publishers' trade list annual : a buying & reference guide to books & related products
1
Schriftenreihe Schwerpunkt Marketing / Arbeitspapier
1
Southern economic journal
1
SpringerLink / Bücher
1
Strategy power plays : how the world's most strategic minds reach the top of their game
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ECONIS (ZBW)
71
USB Cologne (EcoSocSci)
3
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1
Monopolists that advertise with recyclable free samples : beware of professors selling gifts
Bremmer, Dale S.
- In:
Southern economic journal
59
(
1993
)
4
,
pp. 803-807
Persistent link: https://www.econbiz.de/10001143381
Saved in:
2
The processing of verbal-nonverbal content in television advertisements : a theory and its empirical investigation
Balasubramanian, Siva Kumar
-
1986
Persistent link: https://www.econbiz.de/10000732590
Saved in:
3
The information processing of pictures in print advertisements
Edell, Julie A.
-
1982
Persistent link: https://www.econbiz.de/10000734086
Saved in:
4
Advertising media and markets
Duffy, Ben
-
1985
-
Reprint, orig. publ. New York 1939
Persistent link: https://www.econbiz.de/10000700850
Saved in:
5
The outdoor advertising control program needs to be reassessed : report to the chairman, Committee on Environment and Public Works, US Senate
1985
Persistent link: https://www.econbiz.de/10000716365
Saved in:
6
Does nonprofit status signal quality?
Malani, Anup
;
David, Guy
- In:
The journal of legal studies
37
(
2008
)
2/1
,
pp. 551-576
Persistent link: https://www.econbiz.de/10003769716
Saved in:
7
The impact of atmospheric scent and music-retail consistency on consumers in a retail or service environment
Vaccaro, Valerie L.
;
Yucetepe, Veysel
; …
- In:
Journal of international business and economics : JIBE
9
(
2009
)
4
,
pp. 185-196
Persistent link: https://www.econbiz.de/10003928277
Saved in:
8
Dynamic allocation of pharmaceutical detailing and sampling for long-term profitability
Montoya, Ricardo
;
Netzer, Oded
;
Jedidi, Kamel
- In:
Marketing science : the marketing journal of the …
29
(
2010
)
5
,
pp. 909-924
Persistent link: https://www.econbiz.de/10008736166
Saved in:
9
Understanding sample usage and sampling as a promotion tool : state of industry practice and current research
Dong, Xiaojing
;
Li, Michael
;
Xie, Ying
- In:
Innovation and marketing in the pharmaceutical industry …
,
(pp. 507-530)
.
2014
Persistent link: https://www.econbiz.de/10010353474
Saved in:
10
Dynamic allocation of pharmaceutical detailing and sampling for long-term profitability
Montoya, Ricardo
;
Netzer, Oded
;
Jedidi, Kamel
- In:
From Little's law to marketing science : essays in …
,
(pp. 175-209)
.
2016
Persistent link: https://www.econbiz.de/10011436076
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