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The effect of store brand shar...
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United States
Consumer behaviour
18
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Einzelhandel
14
Retail trade
14
Handelsmarke
12
Brand
10
Markenartikel
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Store brand
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Markenführung
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Relationship marketing
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USA
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Pricing strategy
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Vertriebsweg
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Brand image
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Markenimage
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Ailawadi, Kusum L.
5
Grewal, Dhruv
3
Harlam, Bari A.
2
Ma, Yu
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Dholakia, Ruby R.
1
Gauri, Dinesh
1
Gauri, Dinesh K.
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Gedenk, Karen
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Hall, Kevin
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Journal of marketing
2
Journal of retailing
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Telecommunications policy : the international journal of digital economy, data sciences and new media
1
Tuck School of Business working paper / Tuck School of Business at Dartmouth
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ECONIS (ZBW)
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Telecommunications and economic development : econometric analysis of the US experience
Dholakia, Ruby R.
- In:
Telecommunications policy : the international journal …
18
(
1994
)
6
,
pp. 470-477
Persistent link: https://www.econbiz.de/10001167457
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2
Retailer promotion pass-through : a measure, its magnitude, and its determinants
Ailawadi, Kusum L.
;
Harlam, Bari A.
- In:
Marketing science : the marketing journal of the …
28
(
2009
)
4
,
pp. 782-791
Persistent link: https://www.econbiz.de/10003885072
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3
Understanding competition between retailers and manufacturers : an integrated analysis of store brand and national brand deal usage
Ailawadi, Kusum L.
(
contributor
);
Gedenk, Karen
(
contributor
)
-
2003
-
Rev.
Persistent link: https://www.econbiz.de/10003755018
Saved in:
4
Soda versus cereal and sugar versus fat : drivers of healthful food intake and the impact of diabetes diagnosis
Ma, Yu
;
Ailawadi, Kusum L.
;
Grewal, Dhruv
- In:
Journal of marketing
77
(
2013
)
3
,
pp. 101-120
Persistent link: https://www.econbiz.de/10009747817
Saved in:
5
Innovations in retail pricing and promotions
Grewal, Dhruv
;
Ailawadi, Kusum L.
;
Gauri, Dinesh
;
Hall, …
- In:
Journal of retailing
87
(
2011
),
pp. 43-52
Persistent link: https://www.econbiz.de/10009269263
Saved in:
6
An empirical investigation of the impact of gasoline prices on grocery shopping behavior
Ma, Yu
;
Ailawadi, Kusum L.
;
Gauri, Dinesh K.
;
Grewal, Dhruv
- In:
Journal of marketing
75
(
2011
)
2
,
pp. 18-35
Persistent link: https://www.econbiz.de/10008935845
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