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Integrated marketing communications : practice leads theory
Kitchen, Philip J.; Kim, Ilchul; Schultz, Don E. - In: Journal of advertising research 48 (2008) 4, pp. 531-546
Persistent link: https://www.econbiz.de/10003797968
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Special issue: Integrated marketing communications
Schultz, Don E. (contributor) - 2009
Persistent link: https://www.econbiz.de/10003881167
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How US consumers view in-store promotions
Schultz, Don E.; Block, Martin P. - In: Journal of business research : JBR 64 (2011) 1, pp. 51-54
Persistent link: https://www.econbiz.de/10008806346
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The response surface process for optimal allocation of media budgets
Malthouse, Edward C.; Schultz, Don E. - In: Breaking new ground in theory and practice, (pp. 395-406). 2011
Persistent link: https://www.econbiz.de/10009380997
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US online shopping : facts, fiction, hopes and dreams
Schultz, Don E.; Block, Martin P. - In: Journal of retailing and consumer services 23 (2015), pp. 99-106
Persistent link: https://www.econbiz.de/10010503923