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United States
Marketing management
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Marketingmanagement
20
Consumer behaviour
18
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18
Brand management
17
Markenführung
16
Relationship marketing
12
Beziehungsmarketing
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Schultz, Don E.
5
Block, Martin P.
2
Kim, Ilchul
1
Kitchen, Philip J.
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Malthouse, Edward C.
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Breaking new ground in theory and practice
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Journal of advertising research
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Journal of business research : JBR
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Journal of marketing communications
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Journal of retailing and consumer services
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ECONIS (ZBW)
5
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1
Integrated marketing communications : practice leads theory
Kitchen, Philip J.
;
Kim, Ilchul
;
Schultz, Don E.
- In:
Journal of advertising research
48
(
2008
)
4
,
pp. 531-546
Persistent link: https://www.econbiz.de/10003797968
Saved in:
2
Special issue: Integrated marketing communications
Schultz, Don E.
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10003881167
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3
How US consumers view in-store promotions
Schultz, Don E.
;
Block, Martin P.
- In:
Journal of business research : JBR
64
(
2011
)
1
,
pp. 51-54
Persistent link: https://www.econbiz.de/10008806346
Saved in:
4
The response surface process for optimal allocation of media budgets
Malthouse, Edward C.
;
Schultz, Don E.
- In:
Breaking new ground in theory and practice
,
(pp. 395-406)
.
2011
Persistent link: https://www.econbiz.de/10009380997
Saved in:
5
US online shopping : facts, fiction, hopes and dreams
Schultz, Don E.
;
Block, Martin P.
- In:
Journal of retailing and consumer services
23
(
2015
),
pp. 99-106
Persistent link: https://www.econbiz.de/10010503923
Saved in:
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