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Blattberg, Robert C.
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Geisel, Martin S.
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Narasimhan, Chakravarthi
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Sen, Subrata K.
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Wisniewski, Kenneth J.
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Journal of business research : JBR
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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ECONIS (ZBW)
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Quantifying the competitive impact of a new entrant
Geisel, Martin S.
- In:
Journal of business research : JBR
26
(
1993
)
3
,
pp. 264-277
Persistent link: https://www.econbiz.de/10001138501
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Price-induced patterns of competition
Blattberg, Robert C.
- In:
Marketing science : the marketing journal of the …
8
(
1989
)
4
,
pp. 291-309
Persistent link: https://www.econbiz.de/10001090681
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