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A niche share approach for assessing brand performance and identifying competitive groups
Milne, George R.; Mason, Charlotte H. - 1994
Persistent link: https://www.econbiz.de/10000890131
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Private labels, brands, and competition policy : the changing landscape of retail competition
Ezrachi, Ariel (ed.); Bernitz, Ulf (ed.) - 2009 - 1. publ.
Persistent link: https://www.econbiz.de/10003763769
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Feedback Stackelberg equilibrium strategies when the private label competes with the national brand
Amrouche, Nawel; Martín Herrán, Guiomar; Zaccour, Georges - 2008
Persistent link: https://www.econbiz.de/10003786967
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Estimation of the effects of new brands on incumbentsṕrofits and consumer welfare : the U.S. processed cheese market case
Kim, Donghun - In: Review of industrial organization : RIO 25 (2004) 3, pp. 275-293
Persistent link: https://www.econbiz.de/10002504730
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Can branded drugs benefit from generic entry? : the role of detailing and price in switching to non-bioequivalent molecules
Gonzalez, Jorge; Sismeiro, Catarina; Dutta, Shantanu; … - In: International journal of research in marketing : IJRM ; … 25 (2008) 4, pp. 247-260
Persistent link: https://www.econbiz.de/10003793502
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Trademarks, brands, and competition
Davis, Jennifer; Maniatis, Spyros - In: Trademarks, brands, and competitiveness, (pp. 119-137). 2010
Persistent link: https://www.econbiz.de/10003972908
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Brand competition in CPG industries: sustaining large local advantages with little product differentiation
Bronnenberg, Bart J. - In: Quantitative marketing and economics : QME 6 (2008) 1, pp. 79-107
Persistent link: https://www.econbiz.de/10003703916
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Trademarks, brands, and competition
Davis, Jennifer; Maniatis, Spyros - In: Trademarks, brands, and competitiveness, (pp. 119-137). 2013
Persistent link: https://www.econbiz.de/10009758701
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Effects of the private-label invasion in food industries
Ward, Michael B.; Shimshack, Jay P.; Perloff, Jeffrey M.; … - In: American journal of agricultural economics 84 (2002) 4, pp. 961-973
Persistent link: https://www.econbiz.de/10001722589
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A test of the effects of competition on consumer brand selection processes
Laroche, Michel - In: Journal of business research : JBR 31 (1994) 2, pp. 171-181
Persistent link: https://www.econbiz.de/10001171342