Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"United States"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Marketing-Mix
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
United States
Marketing
18,806
Marketingmanagement
3,356
Marketing management
3,203
Theorie
2,251
Theory
2,242
Deutschland
2,150
Germany
1,729
Absatzpolitik
1,588
Konsumentenverhalten
1,313
Consumer behaviour
1,310
USA
1,184
Strategisches Management
1,046
Marktforschung
1,020
Marketingtheorie
798
Beziehungsmarketing
782
Relationship marketing
774
Marketing theory
761
Management
727
Market research
625
Werbung
612
Absatz
591
Markenführung
583
Brand management
582
Online-Marketing
516
Innovation
510
Internet marketing
479
Welt
425
World
425
Advertising
423
Unternehmen
407
Strategic management
404
Verbraucherverhalten
401
Aufsatzsammlung
388
Zielgruppe
383
KMU
378
SME
378
Dienstleistung
363
Electronic Commerce
359
Vereinigte Staaten
348
more ...
less ...
Online availability
All
Undetermined
115
Free
31
Type of publication
All
Book / Working Paper
545
Article
510
Journal
6
Type of publication (narrower categories)
All
Article in journal
392
Aufsatz in Zeitschrift
392
Aufsatz im Buch
123
Book section
123
Collection of articles of several authors
68
Sammelwerk
68
Lehrbuch
56
Graue Literatur
55
Non-commercial literature
55
Textbook
53
Arbeitspapier
34
Working Paper
34
Konferenzschrift
23
Aufsatzsammlung
21
Hochschulschrift
21
Glossar enthalten
19
Glossary included
19
Case study
17
Fallstudie
17
Thesis
17
Conference proceedings
15
Reprint
15
Fallstudiensammlung
10
Amtsdruckschrift
7
Bibliografie enthalten
7
Bibliography included
7
Conference paper
7
Government document
7
Handbook
7
Handbuch
7
Konferenzbeitrag
7
Collection of articles written by one author
4
Nachschlagewerk
4
Reference book
4
Sammlung
4
Bibliografie
3
CD-ROM, DVD
3
Guidebook
3
No longer published / No longer aquired
3
Ratgeber
3
more ...
less ...
Language
All
English
1,027
German
31
Italian
2
Dutch
1
Swedish
1
Author
All
Kotler, Philip
18
Hartley, Robert F.
7
Layton, Roger A.
6
Malshe, Avinash
6
Perreault, William D.
6
Keller, Kevin Lane
5
Lakdawalla, Darius
5
McCarthy, Edmund Jerome
5
Zaltman, Gerald
5
Armstrong, Gary
4
Bachmann, Ruediger
4
Boone, Louis E.
4
Boyd, Harper W.
4
Calantone, Roger J.
4
Cosgrove, Kenneth M.
4
Ehrlich, Gabriel
4
Kumar, V.
4
Kurtz, David L.
4
Ruzic, Dimitrije
4
Varadarajan, Rajan
4
Aaker, David A.
3
Baker, Michael John
3
Cannon, Joseph P.
3
Conley, Brian M.
3
Crittenden, Victoria Lynn
3
Day, George S.
3
Dholakia, Nikhilesh
3
Duncan, Delbert J.
3
Ferrell, Linda
3
Ferrell, Odies C.
3
Gaski, John F.
3
Hanssens, Dominique M.
3
Hult, G. Tomas M.
3
Hutt, Michael D.
3
Kadirov, Djavlonbek
3
Lamb, Charles W.
3
Lawrence, John D.
3
Lees-Marshment, Jennifer
3
Lichtenthal, J. David
3
McDaniel, Carl D.
3
more ...
less ...
Institution
All
American Marketing Association
16
American Management Association
4
Europäische Kommission / Generaldirektion Wirtschaft und Finanzen
3
NetLibrary, Inc
3
USA / Department of Agriculture
3
Academy of Marketing
2
Academy of Marketing / Conference <48., 2015, Limerick, Shannon>
2
Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne>
2
Chartered Institute of Marketing
2
IGI Global
2
J. L. Kellogg Graduate School of Management
2
USA / Economic Research Service
2
Academy for Health Services Marketing <Chicago, Ill.>
1
American Management Association / Marketing Division
1
American Management Association, Marketing Division
1
American Society for Public Administration
1
Apress L.P.
1
Communication Advertising and Marketing Education Foundation Ltd.
1
Conference on Marketing, Corporate Social Initiatives, and the Bottom Line <2001, Chapel Hill, NC>
1
Cornell University / Department of Agricultural, Resource and Managerial Economics
1
Eurohandelsinstitut
1
Fördergesellschaft Marketing an der Universität Augsburg
1
GATE Germany, Konsortium Internationales Hochschulmarketing
1
Harvard Graduate School of Business Administration
1
IMP Group
1
Institute of Cost and Management Accountants
1
Institute of Practitioners in Advertising <London>
1
Iowa State University / Center for Agricultural and Rural Development
1
Market Research Society
1
Marketing Educators' Conference <1976, Memphis, Tenn.>
1
Marketing and Promotion Association
1
Michigan State University
1
National Bureau of Economic Research
1
National Council of Applied Economic Research
1
National Industrial Conference Board
1
National and Pacific Coast Bargaining Cooperative Conference <42, 1997, Portland, Or.>
1
Rand Corporation
1
Springer International Publishing
1
Summer Educators' Conference <1983, Dearborn, Mich.>
1
Summer Educators' Conference <1984, Chicago, Ill.>
1
more ...
less ...
Published in...
All
Journal of macromarketing : examining the interactions among markets, marketing, and society
17
Journal of marketing management : MM
16
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
14
Journal of business research : JBR
13
Political marketing in the United States
13
Journal of marketing
11
Journal of marketing education : JME
10
American journal of agricultural economics
8
Does marketing need reform? : fresh perspectives on the future
8
Journal of business-to-business marketing
8
Journal of the Academy of Marketing Science
8
Series / American Marketing Association
8
Industrial marketing management : the international journal for industrial and high-tech firms
7
Journal of business ethics : JOBE
7
Marketing intelligence & planning
7
After fifty : how the baby boom will redefine the mature market ; travel & leisure, fast food, apparel/retail, technology, health, financial services
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
Journal of historical research in marketing
6
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
6
The journal of product innovation management : an international publication of the Product Development & Management Association
6
AMA educators' proceedings
5
Australasian marketing journal
5
Business horizons
5
History of marketing thought ; Volume 3
5
Journal of agricultural and resource economics : JARE ; the journal of the Western Agricultural Economics Association
5
Journal of business strategy
5
SpringerLink / Bücher
5
Working paper / National Bureau of Economic Research, Inc.
5
AMS review : official publication of the Academy of Marketing Science
4
After sixty : marketing to baby boomers reaching their big transition years
4
Electronic markets : the international journal on networked business
4
Enterprise & society : the international journal of business history
4
Journal of financial services marketing : JFSM
4
Journal of food products marketing
4
Marketing theory
4
The journal of consumer marketing
4
Applied economics
3
Changing the course of marketing : alternative paradigms for widening marketing theory
3
EBSCOhost eBook Collection
3
European economy
3
more ...
less ...
Source
All
ECONIS (ZBW)
1,053
USB Cologne (EcoSocSci)
8
Showing
1
-
10
of
1,061
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Principles of marketing
Kotler, Philip
;
Armstrong, Gary
-
1991
-
5. ed
Persistent link: https://www.econbiz.de/10000835995
Saved in:
2
Strategic marketing for nonprofit organizations
Kotler, Philip
;
Andreasen, Alan R.
-
1987
-
3. ed.
Persistent link: https://www.econbiz.de/10000738375
Saved in:
3
Seafood Marketing Councils Act : hearing before the National Ocean Policy Study of the Committee on Commerce, Science, and Transportation, United States Senate, 99th Congress, 2nd...
1986
Persistent link: https://www.econbiz.de/10000741582
Saved in:
4
Marketing strategies for community banks
Moran, Justin L.
-
1987
Persistent link: https://www.econbiz.de/10000741786
Saved in:
5
Marketing in the long run : proceedings of the 2nd Workshop on Historical Research on Marketing co-sponsored by Michigan State Univ. ..., held at the Kellogg Center for Lifelong Ed...
Hollander, Stanley C.
(
contributor
)
-
1985
Persistent link: https://www.econbiz.de/10000742317
Saved in:
6
Planning and budgeting retail marketing communications
Rowen, Joseph R.
-
1981
Persistent link: https://www.econbiz.de/10000742917
Saved in:
7
Market news
Barnard, Charles H.
(
contributor
); …
-
1989
Persistent link: https://www.econbiz.de/10000742941
Saved in:
8
Marketing public transit : a strategic approach
Lovelock, Christopher H.
(
contributor
)
-
1987
Persistent link: https://www.econbiz.de/10000743057
Saved in:
9
Health care marketing : issues and trends
Cooper, Philip D.
(
contributor
)
-
1985
-
2. ed
Persistent link: https://www.econbiz.de/10000743152
Saved in:
10
The dictionary of marketing
Ostrow, Rona
;
Smith, Sweetman R.
-
1988
Persistent link: https://www.econbiz.de/10000743286
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
