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Understanding the effects of pharmaceutical promotion : a neural network approach guided by genetic algorithm-partial least squares
Lim, Chee Wooi; Kirikoshi, Toru - In: Health care management science 11 (2008) 4, pp. 359-372
Persistent link: https://www.econbiz.de/10003778379
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A new dynamics-based segmentation approach for maximizing long-term marketing impact
Sismeiro, Catarina; Mizik, Natalie; Bucklin, Randolph E. - In: MSI reports : working paper series (2008) 2, pp. 63-92
Persistent link: https://www.econbiz.de/10003779745
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Prescription drug advertising and patient compliance : a physician agency approach
Armantier, Olivier (contributor);  … - In: Advances in economic analysis & policy 6 (2006) 1, pp. 1-39
Persistent link: https://www.econbiz.de/10003379645
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Effects of diabetes, patient age, and health insurance provider on the number of drugs ordered or provided per physician visit in the USA
Pontes, Manuel C. F.; Pontes, Nancy M. H.; Tashiro, Sanae; … - In: International journal of pharmaceutical and healthcare … 2 (2008) 2, pp. 143-153
Persistent link: https://www.econbiz.de/10003929464
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The impact of denying a direct-to-consumer advertised drug request on the patient/physician relationship
Blose, Julia E.; Mack, Rhonda W. - In: Health marketing quarterly 26 (2009/10) 4, pp. 315-332
Persistent link: https://www.econbiz.de/10003933246
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Patient- of physician-oriented marketing : what drives primary demand for prescription drugs?
Fischer, Marc; Albers, Sönke - In: MSI reports : working paper series (2007) 3, pp. 131-153
Persistent link: https://www.econbiz.de/10003579959
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Three essays on the economics of health and development
Yin, Wesley - 2005
Persistent link: https://www.econbiz.de/10003380907
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Complement and substitute effects of prescription drug insurance on Medicare covered services
Powell, Melanie Paige - 2003
Persistent link: https://www.econbiz.de/10003385472
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The role of different types of health insurance on access and utilization : comparative results on two chronic conditions (hypertension and diabetes Type II without complication) ;...
Huttin, Christine - In: Managerial and decision economics : MDE ; the … 28 (2007) 4/5, pp. 503-507
Persistent link: https://www.econbiz.de/10003543739
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Will Part D produce savings in Part A and Part B? : the impact of prescription drug coverage on Medicare program expenditures
Stuart, Bruce C.; Briesacher, Becky A.; Doshi, Jalpa A.; … - In: Inquiry : a journal of health care organization, … 44 (2007) 2, pp. 146-156
Persistent link: https://www.econbiz.de/10003573627