The impact of denying a direct-to-consumer advertised drug request on the patient/physician relationship
Julia E. Blose and Rhonda W. Mack
| Year of publication: |
2009
|
|---|---|
| Authors: | Blose, Julia E. ; Mack, Rhonda W. |
| Published in: |
Health marketing quarterly. - Philadelphia, Pa. : Taylor & Francis, ISSN 0735-9683, ZDB-ID 639428-0. - Vol. 26.2009/10, 4, p. 315-332
|
| Subject: | Ärzte | Physicians | Patienten | Patients | Arzneimittel | Pharmaceuticals | Direktmarketing | Direct marketing | USA | United States |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003933246