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United States
Marketing
18,805
Marketingmanagement
3,332
Marketing management
3,180
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2,234
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2,226
Deutschland
2,073
Germany
1,729
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1,300
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1,157
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1,039
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938
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796
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781
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773
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721
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426
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421
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403
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397
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388
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32
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Kotler, Philip
18
Hartley, Robert F.
7
Layton, Roger A.
6
Malshe, Avinash
6
Perreault, William D.
6
Keller, Kevin Lane
5
Lakdawalla, Darius
5
McCarthy, Edmund Jerome
5
Zaltman, Gerald
5
Armstrong, Gary
4
Bachmann, Ruediger
4
Boone, Louis E.
4
Calantone, Roger J.
4
Cosgrove, Kenneth M.
4
Ehrlich, Gabriel
4
Kumar, V.
4
Kurtz, David L.
4
Ruzic, Dimitrije
4
Varadarajan, Rajan
4
Aaker, David A.
3
Baker, Michael John
3
Boyd, Harper W.
3
Cannon, Joseph P.
3
Conley, Brian M.
3
Crittenden, Victoria Lynn
3
Day, George S.
3
Dholakia, Nikhilesh
3
Duncan, Delbert J.
3
Ferrell, Linda
3
Ferrell, Odies C.
3
Gaski, John F.
3
Hanssens, Dominique M.
3
Hult, G. Tomas M.
3
Hutt, Michael D.
3
Kadirov, Djavlonbek
3
Lamb, Charles W.
3
Lawrence, John D.
3
Lees-Marshment, Jennifer
3
Lichtenthal, J. David
3
McDaniel, Carl D.
3
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American Marketing Association
16
American Management Association
4
Europäische Kommission / Generaldirektion Wirtschaft und Finanzen
3
NetLibrary, Inc
3
USA / Department of Agriculture
3
Academy of Marketing
2
Academy of Marketing / Conference <48., 2015, Limerick, Shannon>
2
Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne>
2
Chartered Institute of Marketing
2
IGI Global
2
J. L. Kellogg Graduate School of Management
2
USA / Economic Research Service
2
Academy for Health Services Marketing <Chicago, Ill.>
1
American Management Association / Marketing Division
1
American Management Association, Marketing Division
1
American Society for Public Administration
1
Apress L.P.
1
Communication Advertising and Marketing Education Foundation Ltd.
1
Conference on Marketing, Corporate Social Initiatives, and the Bottom Line <2001, Chapel Hill, NC>
1
Cornell University / Department of Agricultural, Resource and Managerial Economics
1
Eurohandelsinstitut
1
Fördergesellschaft Marketing an der Universität Augsburg
1
GATE Germany, Konsortium Internationales Hochschulmarketing
1
Harvard Graduate School of Business Administration
1
IMP Group
1
Institute of Cost and Management Accountants
1
Institute of Practitioners in Advertising <London>
1
Iowa State University / Center for Agricultural and Rural Development
1
Market Research Society
1
Marketing Educators' Conference <1976, Memphis, Tenn.>
1
Marketing and Promotion Association
1
Michigan State University
1
National Bureau of Economic Research
1
National Council of Applied Economic Research
1
National Industrial Conference Board
1
National and Pacific Coast Bargaining Cooperative Conference <42, 1997, Portland, Or.>
1
Rand Corporation
1
Springer International Publishing
1
Summer Educators' Conference <1983, Dearborn, Mich.>
1
Summer Educators' Conference <1984, Chicago, Ill.>
1
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Journal of macromarketing : examining the interactions among markets, marketing, and society
17
Journal of marketing management : MM
16
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
14
Political marketing in the United States
13
Journal of business research : JBR
12
Journal of marketing
10
Journal of marketing education : JME
10
American journal of agricultural economics
8
Does marketing need reform? : fresh perspectives on the future
8
Journal of business-to-business marketing
8
Journal of the Academy of Marketing Science
8
Series / American Marketing Association
8
Industrial marketing management : the international journal for industrial and high-tech firms
7
Journal of business ethics : JOBE
7
Marketing intelligence & planning
7
After fifty : how the baby boom will redefine the mature market ; travel & leisure, fast food, apparel/retail, technology, health, financial services
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
Journal of historical research in marketing
6
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
6
The journal of product innovation management : an international publication of the Product Development & Management Association
6
AMA educators' proceedings
5
Australasian marketing journal
5
History of marketing thought ; Volume 3
5
Journal of agricultural and resource economics : JARE ; the journal of the Western Agricultural Economics Association
5
SpringerLink / Bücher
5
Working paper / National Bureau of Economic Research, Inc.
5
AMS review : official publication of the Academy of Marketing Science
4
After sixty : marketing to baby boomers reaching their big transition years
4
Business horizons
4
Electronic markets : the international journal on networked business
4
Enterprise & society : the international journal of business history
4
Journal of business strategy
4
Journal of financial services marketing : JFSM
4
Journal of food products marketing
4
Marketing theory
4
The journal of consumer marketing
4
Applied economics
3
Changing the course of marketing : alternative paradigms for widening marketing theory
3
EBSCOhost eBook Collection
3
European economy
3
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ECONIS (ZBW)
1,041
USB Cologne (EcoSocSci)
8
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1
Principles of marketing
Kotler, Philip
;
Armstrong, Gary
-
1991
-
5. ed
Persistent link: https://www.econbiz.de/10000835995
Saved in:
2
Strategic marketing for nonprofit organizations
Kotler, Philip
;
Andreasen, Alan R.
-
1987
-
3. ed.
Persistent link: https://www.econbiz.de/10000738375
Saved in:
3
Seafood Marketing Councils Act : hearing before the National Ocean Policy Study of the Committee on Commerce, Science, and Transportation, United States Senate, 99th Congress, 2nd...
1986
Persistent link: https://www.econbiz.de/10000741582
Saved in:
4
Marketing strategies for community banks
Moran, Justin L.
-
1987
Persistent link: https://www.econbiz.de/10000741786
Saved in:
5
Marketing in the long run : proceedings of the 2nd Workshop on Historical Research on Marketing co-sponsored by Michigan State Univ. ..., held at the Kellogg Center for Lifelong Ed...
Hollander, Stanley C.
(
contributor
)
-
1985
Persistent link: https://www.econbiz.de/10000742317
Saved in:
6
Planning and budgeting retail marketing communications
Rowen, Joseph R.
-
1981
Persistent link: https://www.econbiz.de/10000742917
Saved in:
7
Market news
Barnard, Charles H.
(
contributor
); …
-
1989
Persistent link: https://www.econbiz.de/10000742941
Saved in:
8
Marketing public transit : a strategic approach
Lovelock, Christopher H.
(
contributor
)
-
1987
Persistent link: https://www.econbiz.de/10000743057
Saved in:
9
Health care marketing : issues and trends
Cooper, Philip D.
(
contributor
)
-
1985
-
2. ed
Persistent link: https://www.econbiz.de/10000743152
Saved in:
10
The dictionary of marketing
Ostrow, Rona
;
Smith, Sweetman R.
-
1988
Persistent link: https://www.econbiz.de/10000743286
Saved in:
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