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Operational aspects associated with strategic layout designs and their effectiveness : a multiple case study
Smith, Alan D.; Offodile, O. Felix - In: International journal of logistics systems and management 4 (2008) 6, pp. 710-727
Persistent link: https://www.econbiz.de/10003765168
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How disruption brought order : the story of a winning strategy in the world of advertising
Dru, Jean-Marie - 2007
Persistent link: https://www.econbiz.de/10003449462
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A multivariate test of the influence model
Oyedeji, Tayo - In: JMM : the international journal on media management 11 (2009) 2, pp. 72-80
Persistent link: https://www.econbiz.de/10003854582
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Competitive strategy for media firms : strategic and brand management in changing media markets
Chan-Olmsted, Sylvia M. - 2006
Persistent link: https://www.econbiz.de/10002746454
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Encyclopedia of major marketing campaigns ; Vol. 2
Riggs, Thomas (contributor) - 2007
Persistent link: https://www.econbiz.de/10003410117
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Airport advertising effectiveness
Wilson, Rick T.; Till, Brian D. - In: Journal of advertising : official publication of the … 37 (2008) 1, pp. 59-72
Persistent link: https://www.econbiz.de/10003708167
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Integrated marketing communication : advertising and promotion in a digital world
Juska, Jerome M. - 2018
What is integrated marketing communications? -- Digital media environments -- IMC budgets and objectives -- Brand …
Persistent link: https://www.econbiz.de/10011754596
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Teen media : Hollywood and the youth market in the digital age
Wee, Valerie - 2010
Introduction: commercial teen culture, 1995 to 2005 -- Targeting teens-the return of a vital demographic market -- Hollywood and teen media-a historical overview -- The millennial teen media text -- Beyond music television -- A new dimension to teen media -- From teen television network to teen...
Persistent link: https://www.econbiz.de/10003914686
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Kellogg on advertising & media : the Kellogg School of Management
Calder, Bobby J. (contributor) - 2008
Persistent link: https://www.econbiz.de/10003676945
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Is marketing becoming a dirty word? : a longitudinal study of public perceptions of marketing
Dalsace, Frédéric; Markovitch, Dimitri G. - 2009
Persistent link: https://www.econbiz.de/10003923353