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United States
Marketingmanagement
17,201
Marketing management
16,610
Marketing
3,694
Consumer behaviour
2,843
Theorie
2,833
Konsumentenverhalten
2,826
Theory
2,826
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2,302
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2,198
Relationship marketing
2,106
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2,098
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1,928
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1,631
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1,580
USA
1,535
Brand management
1,432
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1,424
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1,356
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1,308
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1,307
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1,184
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1,144
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1,136
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1,013
Innovation
985
KMU
879
SME
878
Internationales Marketing
797
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793
International marketing
782
Marktforschung
762
Business analysis
754
Social Web
754
Social web
754
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752
SWOT analysis
749
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687
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669
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Kotler, Philip
16
Kaiser, Harry M.
12
Hawkins, Del I.
8
Kumar, V.
7
Perreault, William D.
7
Keller, Kevin Lane
6
Mothersbaugh, David L.
6
Newman, Bruce I.
5
Song, Michael
5
Armstrong, Gary
4
Berndt, Ernst R.
4
Best, Roger J.
4
Boyd, Harper W.
4
Day, George S.
4
Gupta, Sunil
4
Hartley, Robert F.
4
Hult, G. Tomas M.
4
Kitchen, Philip J.
4
Korzenny, Felipe
4
Lindgreen, Adam
4
McCarthy, Edmund Jerome
4
Stremersch, Stefan
4
Albers, Sönke
3
Anderson, Kym
3
Bellin, Howard
3
Blankson, Charles
3
Boone, Louis E.
3
Bresnahan, Timothy F.
3
Brettel, Malte
3
Calantone, Roger J.
3
Cannon, Joseph P.
3
Carpenter, Gregory S.
3
Damania, Richard
3
Duncan, Delbert J.
3
Fischer, Marc
3
Jackson, Lee Ann
3
Jaworski, Bernard J.
3
Karlan, Dean
3
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3
Kohli, Ajay Kumar
3
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American Marketing Association
15
American Management Association
3
Cornell University / Department of Agricultural Economics
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3
IGI Global
3
Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne>
2
Chartered Institute of Marketing
2
European Society for Opinion and Marketing Research
2
NetLibrary, Inc
2
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
2
USA / General Accounting Office
2
Academy of Marketing
1
American Management Association / Marketing Division
1
American Management Association, Marketing Division
1
American Marketing Association / Cincinnati Chapter
1
American Marketing Association / Public Utilities Section
1
Books on Demand GmbH <Norderstedt>
1
Conference on America, Japan and EC '92, the Prospects for Marketing, Advertising and Research <1990, Venedig>
1
Conference the Regulation of Medical Innovation and Pharmaceutical Markets <2001, Chicago, Ill.>
1
Econometrisch Instituut <Rotterdam>
1
Fachhochschule Reutlingen / European School of Business
1
Foerder Institute for Economic Research <Tēl-Āvîv>
1
Gottfried Wilhelm Leibniz Universität Hannover
1
Harvard Graduate School of Business Administration
1
Information Resources Management Association
1
Institute of Practitioners in Advertising <London>
1
Inter-American Development Bank
1
J. L. Kellogg Graduate School of Management
1
MacLean Center for Clinical Medical Ethics
1
Macquarie University / Department of Economics
1
Marketing Research Congress <50, 1997, Edinburgh>
1
Marketing-Centrum <Münster (Westf)>
1
Michigan State University
1
Münsteraner Führungsgespräch <11, 1986, Münster (Westf)>
1
National Council of Applied Economic Research
1
Primary Research Group <New York, NY>
1
RWTH Aachen
1
Summer Educators' Conference <1983, Dearborn, Mich.>
1
Summer Educators' Conference <1984, Chicago, Ill.>
1
Summer Educators' Conference <1985, Washington, DC>
1
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Journal of marketing
22
Journal of business research : JBR
21
Journal of advertising research
14
Industrial marketing management : the international journal for industrial and high-tech firms
13
European journal of marketing : EJM
11
Harvard business review : HBR
10
Health marketing quarterly
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
10
Journal of marketing management : MM
10
Journal of marketing communications
9
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
9
The journal of consumer marketing
9
Working paper / National Bureau of Economic Research, Inc.
9
American journal of agricultural economics
8
Journal of the Academy of Marketing Science
8
SpringerLink / Bücher
8
Journal of marketing theory and practice
7
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
7
NICPRE / National Institute for Commodity Promotion Research and Evaluation
7
Series / American Marketing Association
7
The journal of business & industrial marketing
7
Australasian marketing journal
6
Innovation and marketing in the pharmaceutical industry : emerging practices, research, and policies
6
Journal of business ethics : JOBE
6
Journal of marketing research : JMR
6
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
6
MSI reports : working paper series
6
Marketing intelligence & planning
6
Psychology & marketing
6
The journal of brand management : an international journal
6
AMA educators' proceedings
5
AMS review : official publication of the Academy of Marketing Science
5
Business horizons
5
Journal of agricultural and applied economics
5
Journal of business strategy
5
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
5
Journal of historical research in marketing
5
Journal of macromarketing : examining the interactions among markets, marketing, and society
5
Management international review : mir ; journal of international business
5
Marketing theory
5
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Source
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ECONIS (ZBW)
1,474
USB Cologne (EcoSocSci)
2
RePEc
1
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1
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10
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date (oldest first)
1
Developing superior value propositions : a strategic marketing imperative
Payne, Adrian
;
Frow, Pennie
- In:
Journal of service management
25
(
2014
)
2
,
pp. 213-227
Persistent link: https://www.econbiz.de/10010343480
Saved in:
2
Applying the Delta model to mobile marketing management in the US marketplace
Jutla, Dawn N.
;
Yu, Wei
- In:
International journal of electronic business
6
(
2008
)
3
,
pp. 216-231
Persistent link: https://www.econbiz.de/10003771635
Saved in:
3
Total e-mail marketing : maximizing your results from integrated e-marketing
Chaffey, Dave
-
2006
-
2nd ed.
Persistent link: https://www.econbiz.de/10003355546
Saved in:
4
Time for marketing to really get direct about creating value
Greco, John A.
- In:
Reinventing interactive and direct marketing : leading …
,
(pp. 13-18)
.
2010
Persistent link: https://www.econbiz.de/10003914058
Saved in:
5
Convergence marketing : combining brand and direct marketing for unprecedented profits
Rosen, Richard G.
-
2009
Persistent link: https://www.econbiz.de/10003702069
Saved in:
6
The SHARP conceptual framework for young African-American adults ... what is cool?
Sharperson, Carl
;
Leseane, Reginald
- In:
International business realisms : globalizing locally …
,
(pp. 42-54)
.
2013
Persistent link: https://www.econbiz.de/10011418001
Saved in:
7
Website-reflected operating characteristics of wineries' wine clubs
Williamson, Nicholas C.
;
Bhadury, Joyendu
- In:
International journal of wine business research : IJWBR
26
(
2014
)
4
,
pp. 244-258
Persistent link: https://www.econbiz.de/10010462625
Saved in:
8
E-promotions : the value of e-mail marketing
Giannoni, Gerardo
-
2000
Persistent link: https://www.econbiz.de/10001699106
Saved in:
9
Improving direct marketing activities effectiveness using analytical models : RFM vs. logit model on a casino case
Tabaj, Tjas̆a
;
Bratina, Danijel
- In:
Management
13
(
2018
)
4
,
pp. 323-334
Persistent link: https://www.econbiz.de/10012133937
Saved in:
10
Assessing the field of organization development
Wirtenberg, Jeana
;
Abrams, Lilian
;
Ott, Carolyn
- In:
Readings in organizational behavior
,
(pp. 546-559)
.
2010
Persistent link: https://www.econbiz.de/10003891052
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