Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"United States"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
The metric quality of full-pro...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
United States
Consumer behaviour
27
Konsumentenverhalten
27
Brand management
23
Markenführung
23
Theorie
22
Theory
22
Brand
19
Markenartikel
19
Internationales Marketing
18
Marktforschung
18
International marketing
17
Market research
16
Marketing
13
USA
12
Handelsmarke
11
Store brand
11
Großbritannien
9
Marketing management
9
Marketingmanagement
9
United Kingdom
9
Emerging economies
8
Schwellenländer
8
Einzelhandel
7
Food retailing
7
Konjunktur
7
Lebensmitteleinzelhandel
7
Retail trade
7
Beziehungsmarketing
6
Brand image
6
Business cycle
6
Markenimage
6
Relationship marketing
6
Welt
6
World
6
Advertising
5
Advertising effects
5
Conjoint analysis
5
Conjoint-Analyse
5
Deutschland
5
more ...
less ...
Online availability
All
Free
2
Undetermined
1
Type of publication
All
Article
6
Book / Working Paper
6
Type of publication (narrower categories)
All
Article in journal
6
Aufsatz in Zeitschrift
6
Arbeitspapier
4
Working Paper
4
Graue Literatur
3
Non-commercial literature
3
Language
All
English
12
Author
All
Steenkamp, Jan-Benedict E. M.
6
Wittink, Dick R.
6
Dekimpe, Marnik G.
3
Deleersnyder, Barbara
3
Lamey, Lien
3
Leeflang, Peter
2
Fang, Eric
1
Gupta, Sachin
1
Gómez, Miguel I.
1
Heerde, H. J. van
1
Heerde, Harald J. van
1
Kalaignanam, Kartik
1
Kalyanaram, Gurumurthy
1
Kushwaha, Tarun
1
McLaughlin, Edward
1
Montgomery, David B.
1
Porter, John C.
1
Simon, Daniel H.
1
Tuli, Kapil R.
1
more ...
less ...
Published in...
All
Report / Marketing Science Institute
2
ERIM report series research in management
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of marketing
1
Journal of retailing
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Managerial and decision economics : MDE ; the international journal of research and progress in management economics
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Research paper series / Stanford Graduate School of Business
1
Research report / Graduate School Research Institute Systems, Organisations and Management
1
Research report / Katholieke Universiteit Leuven, Faculty of Economics and Applied Economics, Department of Applied Economics
1
more ...
less ...
Source
All
ECONIS (ZBW)
12
Showing
1
-
10
of
12
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
What is holding private label back in the United States and in emerging markets?
Steenkamp, Jan-Benedict E. M.
- In:
Journal of retailing
100
(
2024
)
1
,
pp. 56-69
Persistent link: https://www.econbiz.de/10014527075
Saved in:
2
The effect of business-cycle fluctuations on private-label share : what has marketing conduct got to do with it?
Lamey, Lien
;
Deleersnyder, Barbara
;
Steenkamp, …
- In:
Journal of marketing
76
(
2012
)
1
,
pp. 1-19
Persistent link: https://www.econbiz.de/10009729598
Saved in:
3
The effect of CRM outsourcing on shareholder value : a contingency perspective
Kalaignanam, Kartik
;
Kushwaha, Tarun
;
Steenkamp, …
- In:
Management science : journal of the Institute for …
59
(
2013
)
3
,
pp. 748-769
Persistent link: https://www.econbiz.de/10009731233
Saved in:
4
The impact of business-cycle fluctuations on private-label share
Lamey, Lien
;
Deleersnyder, Barbara
;
Dekimpe, Marnik G.
; …
-
2005
Persistent link: https://www.econbiz.de/10003186970
Saved in:
5
The impact of business-cycle fluctuations on private-label share
Lamey, Lien
;
Deleersnyder, Barbara
;
Dekimpe, Marnik G.
; …
-
2005
Persistent link: https://www.econbiz.de/10003233304
Saved in:
6
The impact of economic contractions on the effectiveness of R&D and advertising : evidence from US companies spanning three decades
Steenkamp, Jan-Benedict E. M.
;
Fang, Eric
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
4
,
pp. 628-645
Persistent link: https://www.econbiz.de/10009299482
Saved in:
7
Dangers in using market-level data for determining promotion effects
Wittink, Dick R.
-
1993
Persistent link: https://www.econbiz.de/10000876065
Saved in:
8
Employee attitudes, customer satisfaction, and sales performance : assessing the linkages in US grocery stores
Simon, Daniel H.
;
Gómez, Miguel I.
;
McLaughlin, Edward
; …
- In:
Managerial and decision economics : MDE ; the …
30
(
2009
)
1
,
pp. 27-41
Persistent link: https://www.econbiz.de/10003793840
Saved in:
9
Models of job preference for Stanford MBA's '78
Montgomery, David B.
;
Wittink, Dick R.
-
2009
Persistent link: https://www.econbiz.de/10003847361
Saved in:
10
Semiparametric analysis to estimate the deal effect curve
Heerde, H. J. van
;
Leeflang, Peter
;
Wittink, Dick R.
-
1999
Persistent link: https://www.econbiz.de/10001432853
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
