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United States
Werbung
13,811
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13,718
Advertising
9,749
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3,785
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3,726
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1,152
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1,097
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930
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900
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755
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751
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738
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664
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659
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657
advertising
645
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Kaiser, Harry M.
28
Silk, Alvin J.
9
Saffer, Henry
8
Seldon, Barry J.
8
Moser, H. R.
7
Mueller, Barbara
7
Zheng, Yuqing
7
Berndt, Ernst R.
6
Dave, Dhaval
6
Diehl, Sandra
6
Kinnucan, Henry W.
6
Reid, Leonard N.
6
Schmit, Todd M.
6
An, Soontae
5
Card, David E.
5
Della Vigna, Stefano
5
Forker, Olan D.
5
Huh, Jisu
5
Nelson, Jon Paul
5
Richards, Timothy J.
5
Alston, Julian Mark
4
Cheong, Yunjae
4
Colander, David C.
4
DeLorme, Denise E.
4
Elinder, Mikael
4
Ellison, Glenn
4
Funk, Patricia
4
Goel, Rajeev K.
4
Iriberri, Nagore
4
Iwasaki, Natsuko
4
Okazaki, Shintaro
4
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4
Tokle, Robert John
4
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4
Yoon, Sukki
4
Azar, Ofer H.
3
Baek, Tae Hyun
3
Chan, Kam C.
3
Chandra, Ambarish
3
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United States Information Agency
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2
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Academy of Political Science
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Agricultural and Applied Economics Association
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American Agricultural Economics Association
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American Association for the Advancement of Science
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American Association for the Advancement of Slavic Studies
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American Bar Association / Section of Antitrust Law
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American Council on Consumer Interests
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American Enterprise Institute for Public Policy Research
1
American Institute of Accountants
1
American Institute of Certified Public Accountants
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American Jewish Committee
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American Management Association
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American Political Science Association
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1
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1
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1
Brookings Institution
1
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1
Bundesstelle für Außenhandelsinformation <Köln>
1
Center for Social Research and Education <San Francisco, Calif.>
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Working paper / National Bureau of Economic Research, Inc.
32
Journal of advertising : official publication of the American Academy of Advertising
27
Journal of advertising research
27
International journal of advertising : the quarterly review of marketing communications
23
NICPRE / National Institute for Commodity Promotion Research and Evaluation
14
Economic inquiry : journal of the Western Economic Association International
12
American journal of agricultural economics
11
The journal of media economics
11
The advertising and consumer culture reader
8
The journal of law & economics
8
The review of economics and statistics
8
Journal of current issues and research in advertising : JCIRA
7
Journal of historical research in marketing
7
Southern economic journal
7
The American economist : journal of Omnicron Delta Epsilon, the International Honor Society in Economics
7
The journal of economic perspectives : EP ; a journal of the American Economic Association
7
Advances in applied microeconomics : a research annual
6
Discussion paper / Centre for Economic Policy Research
6
International journal of industrial organization
6
Journal of business research : JBR
6
Journal of marketing communications
6
Research bulletin / Department of Agricultural, Resource, and Managerial Economics, College of Agriculture and Life Sciences, Cornell University
6
Services marketing quarterly
6
European journal of marketing : EJM
5
International journal of advertising : the review of marketing communications
5
Journal of consumer research : JCR ; an interdisciplinary bimonthly
5
Journal of macromarketing : examining the interactions among markets, marketing, and society
5
Journal of marketing
5
NBER working paper series
5
Testimonial advertising in the American marketplace : emulation, identity, community
5
The history of advertising
5
The journal of business : B
5
Working paper series
5
AEM research bulletin
4
Academy of Management journal : AMJ
4
Applied economics
4
Brookings papers on economic activity : BPEA
4
Health marketing quarterly
4
Journal of agricultural and applied economics
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Journal of agricultural and resource economics : JARE ; the journal of the Western Agricultural Economics Association
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ECONIS (ZBW)
1,140
USB Cologne (EcoSocSci)
20
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1
Impulsive and self-conscious : adolescents' vulnerability to advertising and promotion
Pechmann, Cornelia
;
Levine, Linda
;
Loughlin, Sandra
; …
-
2009
Persistent link: https://www.econbiz.de/10003785644
Saved in:
2
Why reflect reality : an exploratory study on the effectiveness of traditionally attractive models and realistically attractive models in fashion and beauty advertising
Barry, Benjamin
(
contributor
);
Bell, Simon J.
(
contributor
)
-
2007
Persistent link: https://www.econbiz.de/10003604132
Saved in:
3
American behavioral scientist : ABS
Thousand Oaks, Calif. : Sage Publ.
;
anfangs: Princeton, …
;
…
-
4.1960/61 -
Persistent link: https://www.econbiz.de/10000355469
Saved in:
4
Family and consumer sciences research journal
Hoboken, NJ : Wiley-Blackwell
;
-2009: Thousand Oaks, …
-
23.1994/95 -
Persistent link: https://www.econbiz.de/10000537731
Saved in:
5
Do the little emperors rule? Comparing informativeness and appeal types in Chinese, American, and French magazine advertising
Zheng, Lu
;
Phelps, Joseph E.
;
Pasadeos, Yorgo
;
Zhou, Shuhua
- In:
Cross-cultural buyer behavior
,
(pp. 159-177)
.
2007
Persistent link: https://www.econbiz.de/10003478321
Saved in:
6
Advertising of marketing research services to marketers
Arambewela, Rodney
;
Polonsky, Michael Jay
- In:
Journal of international marketing and marketing research
36
(
2011
)
2
,
pp. 59-74
Persistent link: https://www.econbiz.de/10009232305
Saved in:
7
Economic concentration in agricultural magazine publishing : 1993 - 2002
Stuhlfaut, Mark W.
- In:
The journal of media economics
18
(
2005
)
1
,
pp. 21-33
Persistent link: https://www.econbiz.de/10002562578
Saved in:
8
Audience characteristics and the price of advertising in a circulation industry : evidence from US magazines
Depken, Craig A.
- In:
Information economics and policy : IEP
16
(
2004
)
2
,
pp. 179-196
Persistent link: https://www.econbiz.de/10002101670
Saved in:
9
A simultaneous-equation analysis of pricing, circulation, and advertising revenue for leading consumer magazines
Kalita, Jukti Kumar
- In:
The journal of media economics
8
(
1995
)
4
,
pp. 1-16
Persistent link: https://www.econbiz.de/10001201601
Saved in:
10
Jack and Jill be nimble : a historical analysis of an "adless" children’s magazine
Holiday, Steven
- In:
Journal of advertising : official publication of the …
47
(
2018
)
4
,
pp. 412-428
Persistent link: https://www.econbiz.de/10012004092
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