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Sport communication, endorsement, and Return On Investment: a content analysis of the coverage of Tiger Woods in ESPN The Magazine
Pedersen, Paul M.; Kraft, Patrick M.; Drane, Dan; … - In: International journal of sport management and marketing … 6 (2009) 1, pp. 17-34
Persistent link: https://www.econbiz.de/10003862966
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Run happy: entrepreneurship at Brooks Sports
Terjesen, Siri; Argue, Evan - In: International journal of sport management and marketing … 7 (2010) 1/2, pp. 132-143
Persistent link: https://www.econbiz.de/10003937873
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Co-creating value through customers' experiences : the Nike case
Ramaswamy, Venkatram - In: Strategy & leadership : a publication of Strategic … 36 (2008) 5, pp. 9-14
Persistent link: https://www.econbiz.de/10003775218
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Individual team incentives and managing competitive balance in sports leagues : an empirical analysis of Major League Baseball
Lewis, Michael - In: Journal of marketing research : JMR 45 (2008) 5, pp. 535-549
Persistent link: https://www.econbiz.de/10003770567
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Flexible work and turnover : an empirical investigation across cultures
Stavrou, Eleni; Kilaniotis, Christos - In: British journal of management : BJM 21 (2010) 2, pp. 541-554
Persistent link: https://www.econbiz.de/10003980531
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Do Anglo countries still form a value cluster? : evidence of the complexity of value change
Egri, Carolyn P.; Khilji, Shaista E.; Ralston, David A.; … - In: Journal of world business : JWB 47 (2012) 2, pp. 267-276
Persistent link: https://www.econbiz.de/10009517190
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Competing through service innovation : the role of bricolage and entrepreneurship in project-oriented firms
Salunke, Sandeep; Weerawardena, Jay; McColl-Kennedy, … - In: Journal of business research : JBR 66 (2013) 8, pp. 1085-1097
Persistent link: https://www.econbiz.de/10009756189
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The sporting goods industry : history, practices and products
Lipsey, Richard A. - 2006
"This work offers insight into every major function of the sporting goods industry. Chapters cover the development of the industry; the industry's structure and size; manufacturers' products and shares; channels of distribution; sports medicine and product liability; sports marketing, including...
Persistent link: https://www.econbiz.de/10003316460
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Innovation and strategic renewal in mature markets : a study of the tennis racket industry
Kim, Hann Earl; Pennings, Joost M. E. - In: Organization science : a journal of the Institute for … 20 (2009) 2, pp. 368-383
Persistent link: https://www.econbiz.de/10003848208
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Economic cooperation and perspective of the sports industry in Korea, US, and Japan
Han, Sung-soo - In: Economic cooperation and integration in Northeast Asia …, (pp. 265-284). 2006
Persistent link: https://www.econbiz.de/10003486117