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Predicting innovation success in the motion picture industry : the influence of multiple quality signals
Bharadwaj, Neeraj; Noble, Charles H.; Tower, Annette; … - In: The journal of product innovation management : an … 34 (2017) 5, pp. 659-680
Persistent link: https://www.econbiz.de/10011803479
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Explicating hearing the voice of the customer as a manifestation of customer focus and assessing ist consequences
Bharadwaj, Neeraj; Nevin, John R.; Wallman, Jeffrey P. - In: The journal of product innovation management : an … 29 (2012) 6, pp. 1012-1030
Persistent link: https://www.econbiz.de/10010219649
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Amount off versus percentage off : when does it matter?
González, Eva M.; Esteva, Eduardo; Roggeveen, Anne L.; … - In: Journal of business research : JBR 69 (2016) 3, pp. 1022-1027
Persistent link: https://www.econbiz.de/10011440072
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Evolving pricing practices : the role of new business models
Grewal, Dhruv; Roggeveen, Anne L.; Compeau, Larry D.; … - In: The journal of product & brand management 20 (2011) 7, pp. 510-513
Persistent link: https://www.econbiz.de/10010217470
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Shall I tell you now or later? : assimilation and contrast in the evaluation of experiential products
Wilcox, Keith; Roggeveen, Anne L.; Grewal, Dhruv - In: Journal of consumer research : JCR ; an … 38 (2011/12) 4, pp. 763-773
Persistent link: https://www.econbiz.de/10009409014
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The negative effect of policy restrictions on consumers' post-purchase reactions to price-matching guarantees
Estelami, Hooman; Grewal, Dhruv; Roggeveen, Anne L. - In: Journal of the Academy of Marketing Science 35 (2007) 2, pp. 208-219
Persistent link: https://www.econbiz.de/10003507872