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Promotional decision making : practice and theory ; a study in marketing management
Robinson, Patrick J.; Luck, David J. - 1964
Persistent link: https://www.econbiz.de/10000608378
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Modern marketing management : selected readings
Lawrence, Raymond John - 1971
Persistent link: https://www.econbiz.de/10000327968
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Organizing and managing the marketing function
Appleman, Mark J. - 1973
Persistent link: https://www.econbiz.de/10000328073
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Industrial marketing management : cases and readings
LaPlaca, Peter J. (contributor) - 1984 - 1st ed
Persistent link: https://www.econbiz.de/10000331662
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Scientific marketing management
White, Percival - 1978 - Repr. ed
Persistent link: https://www.econbiz.de/10000683644
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Effective communications and advertising for financial institutions
Burns, Thomas J. - 1986
Persistent link: https://www.econbiz.de/10000675314
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Multinational marketing management
Keegan, Warren J. - 1984 - 3. ed
Persistent link: https://www.econbiz.de/10000709664
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Perspectives in management, marketing and research
Henry, Harry - 1971
Persistent link: https://www.econbiz.de/10000563226
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The practical approach to marketing management
Morse, Stephen - 1967
Persistent link: https://www.econbiz.de/10000567605
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Managing the dynamic small firm: readings
Klatt, Lawrence A. (ed.) - 1971
Persistent link: https://www.econbiz.de/10000571298