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United States
Consumer behaviour
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Innovation
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Innovation management
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USA
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conjoint analysis
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Großbritannien
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Haarkosmetik
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Hair care product
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Lebensmittelmarkt
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Luxury goods
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Luxusgüter
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Markenimage
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Market segmentation
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Marketing theory
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Paul E. Green
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Moskowitz, Howard R.
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Gofman, Alex
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Mets, Tõnis
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Rabino, Samuel
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Advances in strategic management : a research annual
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Customer-centric marketing strategies : tools for building organizational performance
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Journal of hospitality marketing & management
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The journal of consumer marketing
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ECONIS (ZBW)
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Decoding consumer perceptions of premium products with rule-developing experimentation
Gofman, Alex
;
Moskowitz, Howard R.
;
Bevolo, Marco
; …
- In:
The journal of consumer marketing
27
(
2010
)
5
,
pp. 425-436
Persistent link: https://www.econbiz.de/10008651279
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2
Retention and customer share building : formulating a communication strategy for a sports club
Rabino, Samuel
;
Rafiee, Dana
;
Onufrey, Steve
; …
- In:
Customer-centric marketing strategies : tools for …
,
(pp. 511-529)
.
2013
Persistent link: https://www.econbiz.de/10009669505
Saved in:
3
Alternative strategies for product optimization
Moskowitz, Howard R.
-
1983
Persistent link: https://www.econbiz.de/10001043365
Saved in:
4
Marketing museums and exhibitions : what drives the interest of young people
Gofman, Alex
;
Moskowitz, Howard R.
;
Mets, Tõnis
- In:
Journal of hospitality marketing & management
20
(
2011
)
5/6
,
pp. 601-618
Persistent link: https://www.econbiz.de/10009300560
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