Narrow search
Showing 1 - 10 of 14,795
Cover Image
Internationales Direktmarketing : Grundlagen, Best Practice, Marketingfakten
Krafft, Manfred (ed.) - 2005 - 1. Aufl.
Entwicklung und Grundlagen des internationalen Direktmarketing Nationales versus internationales Direktmarketing Prozesse und Rahmenbedingungen des internationalen Direktmarketing Internationale Direktmarketingstrategien von Unternehmen Erfolgsfaktoren des internationalen Direktmarketing Neue...
Persistent link: https://www.econbiz.de/10002493684
Cover Image
Internationales Direktmarketing : Grundlagen, Best Practice, Marketingfakten
Krafft, Manfred - 2005
verlassen Inteligo erschließt neue Adresspotenziale in Polen -- 3 Internationaler Dialog für die erfolgreiche Neukundengewinnung … EU-Mitglieder -- 1 Polen -- 2 Slowakei -- 3 Tschechien -- 4 Ungarn -- Europa und USA -- 5 Belgien -- 6 Dänemark -- 7 … Deutschland -- 8 Finnland -- 9 Frankreich -- 10 Großbritannien -- 11 Italien -- 12 Niederlande -- 13 Norwegen -- 14 Österreich …
Persistent link: https://www.econbiz.de/10014018991
Cover Image
"What? I thought Samsung was Japanese" : accurate or not, perceived country of origin matters
Magnusson, Peter; Westjohn, Stanford A.; Zdravkovic, Srdan - In: International marketing review 28 (2011) 5, pp. 454-472
Persistent link: https://www.econbiz.de/10009305317
Cover Image
Communicating a made-in-America brand : country-of-origin messaging strategies in the US home furnishings industry
Zatepilina-Monacell, Olga - In: Corporate reputation review : an international journal 17 (2014) 2, pp. 157-168
Persistent link: https://www.econbiz.de/10010383339
Cover Image
Developing and validating AFFINITY : a new scale to measure consumer affinity toward foreign countries
Wongtada, Nittaya; Rice, Gillian; Bandyopadhyay, Subir - In: Journal of international consumer marketing 24 (2012) 3, pp. 147-167
Persistent link: https://www.econbiz.de/10009566969
Cover Image
Country-of-origin, animosity and consumer response : marketing implications of anti-Americanism and Francophobia
Amine, Lyn Suzanne - In: International business review : the official journal of … 17 (2008) 4, pp. 402-422
Persistent link: https://www.econbiz.de/10003760503
Cover Image
Exploring country-of-origin perceptions and ethnocentrism : the case of U.S. dairy marketing in China
Xu, Xiaohan; Comello, Maria Leonora Nori G.; Lee, Suman; … - In: Journal of food products marketing : innovations in … 26 (2020) 2, pp. 79-102
Persistent link: https://www.econbiz.de/10012243989
Cover Image
A study on the influence of country image on purchase intention of Chinese consumers based on Fishbein's model of reasoned action : focused on USA, Germany, Japan and South Korea
Li, Dongjin; Ahn, Jong-seok; Zhou, Ronghai; Wu, Bo - In: Frontiers of business research in China : selected … 3 (2009) 4, pp. 621-646
Persistent link: https://www.econbiz.de/10003923750
Cover Image
Le pays d'origine : une catégorie cognitive?
Guérin, Anne-Marie; Chandon, Jean-Louis - 1997
Persistent link: https://www.econbiz.de/10001401881