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United States
Werbung
13,887
Advertising
11,360
Empirische Methode
4,147
Empirical method
4,066
Werbewirkung
3,916
Advertising effects
3,855
Consumer behaviour
3,265
Konsumentenverhalten
3,159
Internet marketing
1,872
Online-Marketing
1,871
Theorie
1,806
Theory
1,750
Deutschland
1,596
advertising
1,409
USA
1,345
Germany
1,133
Marketing
1,035
Brand management
843
Markenführung
822
Marketingmanagement
703
Marketing management
686
Social Web
622
Social web
621
Markenimage
506
Brand image
503
Preismanagement
486
Pricing strategy
486
Markenartikel
463
Wettbewerb
432
Internet
398
Großbritannien
385
Brand
382
Zielgruppe
359
United Kingdom
350
Target group
346
Competition
340
China
339
Werbewirtschaft
327
Öffentlichkeitsarbeit
306
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74
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93
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17
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8
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Bibliografie
2
Bibliography
2
Biografie
2
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2
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2
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English
1,136
German
38
French
1
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Kaiser, Harry M.
26
Silk, Alvin J.
9
Saffer, Henry
8
Seldon, Barry J.
8
Moser, H. R.
7
Mueller, Barbara
7
Berndt, Ernst R.
6
Dave, Dhaval
6
Diehl, Sandra
6
Kinnucan, Henry W.
6
Reid, Leonard N.
6
Richards, Timothy J.
6
Schmit, Todd M.
6
An, Soontae
5
Forker, Olan D.
5
Huh, Jisu
5
Nelson, Jon Paul
5
Okazaki, Shintaro
5
Zheng, Yuqing
5
Alston, Julian Mark
4
Cheong, Yunjae
4
DeLorme, Denise E.
4
Goel, Rajeev K.
4
Iwasaki, Natsuko
4
Taylor, Charles Raymond
4
Tokle, Robert John
4
Tremblay, Victor J.
4
Yoon, Sukki
4
Aguilera, Ruth V.
3
Ambrose, Brent William
3
Baek, Tae Hyun
3
Burton, Scot
3
Chandra, Ambarish
3
De Gregorio, Federico
3
Dench, Daniel
3
Doroodian, Khosrow
3
Gurun, Umit G.
3
Kenkel, Donald Scott
3
Knight, Brian G.
3
Koinig, Isabell
3
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National Bureau of Economic Research
5
Cornell University / Department of Agricultural Economics
3
Advertising Federation of America / Bureau of Research and Education
2
Boston College / Department of Economics
2
United States / Congress / Senate / Committee on the Judiciary / Subcommittee on Antitrust and Monopoly
2
Art Directors Club <New York, N.Y.>
1
Centre for International Economic Studies
1
Confederation British Industry
1
Conference on America, Japan and EC '92, the Prospects for Marketing, Advertising and Research <1990, Venedig>
1
Conference: Markets, Firms and Property Rights: A Celebration of the Research of Ronald Coase <2009, Chicago, Ill.>
1
Crispin Porter + Bogusky <Miami, Fla.>
1
European Society for Opinion and Marketing Research
1
Federal Trade Commission
1
Friedrich-Schiller-Universität Jena
1
IGI Global
1
IP Deutschland GmbH <Köln>
1
J. L. Kellogg Graduate School of Management
1
Karlsruher Institut für Technologie
1
Rand Corporation / Labor and Population
1
Smithsonian Institution
1
Springer Fachmedien Wiesbaden
1
Springer International Publishing
1
The Open University / Faculty of Social Sciences
1
USA / Subcommittee on Children, Family, Drugs and Alcoholism
1
United States / Congress / Senate / Committee on Public Works / Subcommittee on Public Roads
1
University of Chicago / Law School
1
University of Western Sydney, Nepean / Department of Economics
1
Universität Mannheim
1
Verlag Dr. Kovač
1
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Working paper / National Bureau of Economic Research, Inc.
32
Journal of advertising : official publication of the American Academy of Advertising
29
Journal of advertising research
27
International journal of advertising : the quarterly review of marketing communications
24
Journal of accounting and public policy
17
Journal of sports economics
17
NICPRE / National Institute for Commodity Promotion Research and Evaluation
14
The journal of real estate research
14
MSI reports : working paper series
13
The journal of technology transfer
13
American journal of agricultural economics
10
Health care management science
10
The international journal of human resource management
10
International journal of production research
9
Journal of accounting research
8
Journal of business research : JBR
8
The advertising and consumer culture reader
8
The journal of law & economics
8
Journal of current issues and research in advertising : JCIRA
7
Journal of historical research in marketing
7
Management information systems : mis quarterly
7
The journal of media economics
7
European accounting review
6
International journal of business innovation and research
6
International journal of industrial organization
6
Journal of management information systems : JMIS
6
Journal of marketing communications
6
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
6
Research bulletin / Department of Agricultural, Resource, and Managerial Economics, College of Agriculture and Life Sciences, Cornell University
6
Services marketing quarterly
6
SpringerLink / Bücher
6
Advances in accounting : a research annual
5
Advances in applied microeconomics : a research annual
5
European journal of marketing : EJM
5
Human resource management journal
5
International journal of advertising : the review of marketing communications
5
International journal of production economics
5
Journal of agricultural and applied economics
5
Journal of business and economic perspectives
5
Journal of marketing
5
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ECONIS (ZBW)
1,144
USB Cologne (EcoSocSci)
29
Other ZBW resources
1
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1
Sale-leasebacks ; [Grundwerk]
Kaster, Lewis R.
(
contributor
); …
-
1979
Persistent link: https://www.econbiz.de/10000533114
Saved in:
2
Nonprofit and for-profit partnerships : rationale and challenges of cross-sector contracting
O'Regan, Katherine M.
;
Oster, Sharon M.
-
2008
Persistent link: https://www.econbiz.de/10003717739
Saved in:
3
Supply chain management in the US and Taiwan : an empirical study
Chow, Wing S.
;
Madu, Christian N.
;
Kuei, Chu-Hua
;
Lu, Min H.
- In:
Omega : the international journal of management science
36
(
2008
)
5
,
pp. 665-679
Persistent link: https://www.econbiz.de/10003639038
Saved in:
4
The e-sourcing opportunity : from projects and ASPs to value networks
Willcocks, Leslie
;
Plant, Robert
- In:
Value creation from e-business models
,
(pp. 253-282)
.
2004
Persistent link: https://www.econbiz.de/10003639618
Saved in:
5
Knowledge acquisition in university-industry alliances : an empirical investigation from a learning theory perspective
Sherwood, Arthur Lloyd
;
Covin, Jeffrey G.
- In:
The journal of product innovation management : an …
25
(
2008
)
2
,
pp. 162-179
Persistent link: https://www.econbiz.de/10003642120
Saved in:
6
The antecedents and consequences of manufacturer distributor cooperation : an empirical test in the US and Japan
Song, Michael
;
Di Benedetto, C. Anthony
;
Zhao, Yushan
- In:
Journal of the Academy of Marketing Science
36
(
2008
)
2
,
pp. 215-233
Persistent link: https://www.econbiz.de/10003725642
Saved in:
7
Cultural dimensions at the individual level of analysis : the cultural orietations framework
Maznevski, Martha L.
;
Gomez, Carolina B.
;
DiStefano, …
-
2008
Persistent link: https://www.econbiz.de/10003728813
Saved in:
8
Cultural influences on cognitive representations of conflict : interpretations of conflict episodes in the United States and Japan
Gelfand, Michele J.
;
Nishii, Lisa H.
;
Holcombe, Karen M.
; …
-
2008
Persistent link: https://www.econbiz.de/10003728884
Saved in:
9
Adoption of an organizational practice by subsidiaries of multinational corporations : institutional and relational effects
Kostova, Tatiana
;
Roth, Kendall
-
2008
Persistent link: https://www.econbiz.de/10003728897
Saved in:
10
Innovation and regional growth in small high technology firms : evidence from Britain and the USA
Oakey, Raymond P.
-
2008
Persistent link: https://www.econbiz.de/10003729782
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