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United States
Markenartikel
9,241
Brand
8,201
Brand management
5,570
Markenführung
5,566
Konsumentenverhalten
4,554
Consumer behaviour
4,550
Business-to-business marketing
3,535
Markenimage
3,491
B-to-B-Marketing
3,477
Brand image
3,462
Relationship marketing
2,063
Beziehungsmarketing
2,053
Lieferantenmanagement
1,658
Supplier relationship management
1,658
Theorie
1,108
Theory
1,100
Deutschland
1,039
Marketingmanagement
971
Marketing management
952
Germany
791
Social Web
722
Social web
722
USA
641
Online-Marketing
637
Internet marketing
626
Marketing
613
Business-to-Business-Marketing
580
Werbewirkung
563
Advertising effects
553
Handelsmarke
535
Electronic Commerce
521
Store brand
515
Brand loyalty
498
Werbung
477
E-commerce
462
Markentreue
445
Luxury goods
439
Luxusgüter
439
Markenpolitik
437
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96
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52
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Article
453
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164
Journal
3
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393
Aufsatz in Zeitschrift
393
Graue Literatur
64
Non-commercial literature
64
Aufsatz im Buch
59
Book section
59
Arbeitspapier
52
Working Paper
52
Collection of articles of several authors
21
Sammelwerk
21
Hochschulschrift
20
Thesis
18
Case study
13
Fallstudie
13
Reprint
7
Aufsatzsammlung
6
Collection of articles written by one author
4
Guidebook
4
Ratgeber
4
Sammlung
4
Amtsdruckschrift
2
Bibliografie
2
Company information
2
Firmeninformation
2
Government document
2
No longer published / No longer aquired
2
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1
Fallstudiensammlung
1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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English
603
German
18
Author
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Bronnenberg, Bart J.
8
Burke, Marshall
8
Heft-Neal, Sam
8
De Chernatony, Leslie
6
Dubé, Jean-Pierre
6
Gould, Carlos F.
6
Calkin, David E.
5
Joo, Joonhwi
5
Childs, Marissa
4
Holmes, Thomas P.
4
Li, Jessica
4
Markowitz, Sara
4
Prestemon, Jeffrey P.
4
Wara, Michael
4
Abt, Karen L.
3
Barsky, Robert B.
3
Boomhower, Judson
3
Burney, Jennifer
3
Chintagunta, Pradeep K.
3
Christodoulides, George
3
Dafny, Leemore S.
3
Dant, Rajiv P.
3
Dawes, John
3
Driscoll, Anne
3
Dutta, Shantanu
3
Flynn, Leisa Reinecke
3
Friedman, Monroe
3
Hellerstein, Judith K.
3
Huggett, Robert J.
3
Johnston, Wesley J.
3
Lichtenthal, J. David
3
Malhotra, Naresh K.
3
Mummalaneni, Venkatapparao
3
Petty, Ross D.
3
Qiu, Minghao
3
Steiner, Robert L.
3
Uslay, Can
3
Wilson, David T.
3
Yoder, Jonathan
3
Ailawadi, Kusum L.
2
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National Bureau of Economic Research
13
Chambre de commerce et d'industrie de Paris
2
Arthur D. Little, Inc
1
Committee on Continuing Professional Education
1
Conran Foundation <London>
1
European University Institute / Department of Economics
1
Information Resources Management Association
1
Institute of Marketing. Industrial Market Research, Ltd.
1
Irving B. Harris Graduate School of Public Policy Studies
1
NetLibrary, Inc
1
OECD
1
Practising Law Institute <New York, NY>
1
USA / Subcommittee on International Trade
1
United States / Congress / Senate / Committee on Interstate and Foreign Commerce
1
United States Trademark Association
1
Universiṭat Bar-Ilan / Department of Economics
1
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Published in...
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Industrial marketing management : the international journal for industrial and high-tech firms
29
NBER working paper series
15
The journal of brand management : an international journal
14
Journal of business-to-business marketing
13
Working paper / National Bureau of Economic Research, Inc.
12
The journal of business & industrial marketing
10
Journal of business research : JBR
9
The economics of forest disturbances : wildfires, storms, and invasive species
9
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
8
The journal of product & brand management
8
Journal of consumer research : JCR ; an interdisciplinary bimonthly
7
The Trademark reporter
7
Harvard business review : HBR
6
International journal of market research : JMRS ; the journal of the Market Research Society
6
Psychology & marketing
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Journal of customer behaviour
5
Journal of marketing
5
Journal of marketing theory and practice
5
Marketing letters : a journal of research in marketing
5
American journal of agricultural economics
4
Business horizons
4
European journal of marketing : EJM
4
International journal of advertising : the quarterly review of marketing communications
4
Journal of economics & management strategy : JEMS
4
Journal of marketing management : MM
4
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
4
Review of industrial organization : RIO
4
The journal of business : B
4
Economic inquiry : journal of the Western Economic Association International
3
Field guide to case study research in business-to-business marketing and purchasing
3
Journal of consumer affairs : official publication of the American Council on Consumer Interests
3
Journal of fashion marketing and management
3
Journal of marketing communications
3
Journal of marketing theory and practice : JMTP
3
Les cahiers de recherche / HEC Paris
3
MSI reports : working paper series
3
Report / Marketing Science Institute
3
Report / Marketing Science Institute / Marketing Science Institute
3
The journal of consumer marketing
3
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Source
All
ECONIS (ZBW)
619
USB Cologne (EcoSocSci)
1
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1
Constructing business-to-business marketing models that overcome the limitations in variable-based and case-based research paradigms
Woodside, Arch G.
- In:
Journal of business-to-business marketing
22
(
2015
)
1/2
,
pp. 95-110
Persistent link: https://www.econbiz.de/10011304033
Saved in:
2
Science mapping in industrial marketing
Vieira, Francisco
;
Brito, Carlos Henrique Figueiredo e …
- In:
The journal of business & industrial marketing
30
(
2015
)
1
,
pp. 105-115
Persistent link: https://www.econbiz.de/10010526565
Saved in:
3
Understanding structures and practices of meaning-making in industrial networks
Lowe, Sid
;
Rod, Michel
;
Hwang, Ki-Soon
- In:
The journal of business & industrial marketing
31
(
2016
)
4
,
pp. 531-542
Persistent link: https://www.econbiz.de/10011496704
Saved in:
4
Organizational buying decision approaches in manufacturing industry : developing measures and typology
Sinčić Ćorić, Dubravka
;
Anić, Ivan-Damir
;
Rajh, …
- In:
The journal of business & industrial marketing
32
(
2017
)
2
,
pp. 227-237
Persistent link: https://www.econbiz.de/10011629502
Saved in:
5
The industrial buying decision : implications for the sales approach in industrial marketing
Brand, Gordon T.
-
1972
Persistent link: https://www.econbiz.de/10000674403
Saved in:
6
Best Practices des Solution Sellings
Ahlert, Dieter
;
Kawohl, Julian
-
2008
Persistent link: https://www.econbiz.de/10003810358
Saved in:
7
Self-managing selling teams and team performance : the complementary roles of empowerment and control
Lambe, C. Jay
;
Webb, Kevin L.
;
Ishida, Chiharu
- In:
Industrial marketing management : the international …
38
(
2009
)
1
,
pp. 5-16
Persistent link: https://www.econbiz.de/10003810410
Saved in:
8
Provozieren Sie Ihre Kunden
Lay, Philip
;
Hewlin, Todd
;
Moore, Geoffrey A.
- In:
Harvard-Business-Manager : das Wissen der Besten
31
(
2009
)
4
,
pp. 20-30
Persistent link: https://www.econbiz.de/10003822118
Saved in:
9
In a downturn, provoke your customers
Lay, Philip
;
Hewlin, Todd
;
Moore, Geoffrey A.
- In:
Harvard business review : HBR
87
(
2009
)
3
,
pp. 48-56
Persistent link: https://www.econbiz.de/10003847303
Saved in:
10
Special issue: Developments in industrial B2B services
Markeset, Tore
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10003848967
Saved in:
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