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United States
Unternehmen
35,547
Marketing
31,393
Deutschland
12,279
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9,185
Theorie
9,167
Enterprise
9,092
Theory
9,037
Nonprofit-Organisation
9,003
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8,193
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6,146
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5,004
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4,647
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4,443
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4,351
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3,670
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3,616
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3,489
marketing
2,596
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2,441
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2,390
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2,382
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2,318
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2,227
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1,956
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1,931
World
1,924
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1,909
Brand management
1,872
Markenführung
1,864
Strategic management
1,841
Verbraucherverhalten
1,830
Werbung
1,805
Markenpolitik
1,777
Erfolgsfaktor
1,759
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1,711
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1,690
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1,644
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Kotler, Philip
22
Weisbrod, Burton Allen
20
Salamon, Lester M.
15
Haltiwanger, John C.
13
Stulz, René M.
12
Miranda, Javier
10
Philipson, Tomas J.
9
Yetman, Robert J.
9
Young, Dennis R.
9
Anheier, Helmut K.
8
Bertrand, Marianne
8
Brudney, Jeffrey L.
8
Hartley, Robert F.
8
Hyatt, Henry R.
8
Jarmin, Ronald S.
8
Pekkala Kerr, Sari
8
Worth, Michael J.
8
Akcigit, Ufuk
7
Barth, Erling
7
Calabrese, Thad
7
Freeman, Richard B.
7
Gagliarducci, Stefano
7
Lakdawalla, Darius
7
Neely, Daniel G.
7
Tadajewski, Mark
7
Bryson, John M.
6
David, Guy
6
Gaughan, Patrick A.
6
Glaeser, Edward L.
6
Hopkins, Bruce R.
6
Jensen, J. Bradford
6
Jones, D. G. Brian
6
Khumawala, Saleha B.
6
Kumar, V.
6
Layton, Roger A.
6
Malshe, Avinash
6
Mocan, Naci
6
Perreault, William D.
6
Powell, Walter W.
6
Redding, Stephen
6
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National Bureau of Economic Research
35
American Marketing Association
18
American Council of Voluntary Agencies for Foreign Service
8
Edward Elgar Publishing
6
Technical Assistance Information Cleaning House
6
IGI Global
5
NetLibrary, Inc
5
American Management Association
4
Springer Fachmedien Wiesbaden
4
Europäische Kommission / Generaldirektion Wirtschaft und Finanzen
3
USA / Department of Agriculture
3
Urban Institute <Washington, DC>
3
Academy of Marketing
2
Academy of Marketing / Conference <48., 2015, Limerick, Shannon>
2
Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne>
2
American Academy of Arts and Sciences
2
American Enterprise Institute for Public Policy Research
2
Chartered Institute of Marketing
2
Foundation Center <New York, NY>
2
Friedrich-Schiller-Universität Jena
2
Institut für Weltwirtschaft
2
J. L. Kellogg Graduate School of Management
2
John F. Kennedy School of Government
2
National Academy of Engineering
2
USA / Economic Research Service
2
USA / General Accounting Office
2
Academy for Health Services Marketing <Chicago, Ill.>
1
American Accounting Association
1
American Bar Association / Committee on Nonprofit Corporations
1
American Institute of Certified Public Accountants
1
American Management Association / Marketing Division
1
American Management Association, Marketing Division
1
American Society for Public Administration
1
American Water Works Association / Research Foundation
1
Apress L.P.
1
Art Directors Club <New York, N.Y.>
1
Arthur D. Little International Inc. <Wiesbaden>
1
Aspen Institute for Humanistic Studies
1
Association for Public Policy Analysis and Management
1
Binational Panel on Technology Transfer Systems in the United States and Germany
1
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Working paper / National Bureau of Economic Research, Inc.
129
Nonprofit management & leadership
50
SpringerLink / Bücher
34
The Jossey-Bass handbook of nonprofit leadership and management
34
Leadership in nonprofit organizations ; Vol. 1
32
NBER working paper series
27
Discussion paper / Centre for Economic Policy Research
23
Leadership in nonprofit organizations ; Vol. 2
22
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
19
Health affairs : at the intersection of health, health care, and policy
18
Journal of macromarketing : examining the interactions among markets, marketing, and society
18
Journal of marketing management : MM
18
Journal of business ethics : JOBE
17
Journal of business research : JBR
17
Harvard business review : HBR
14
Journal of policy analysis and management : the journal of the Association for Public Policy Analysis and Management
14
National tax journal
14
Europäische Hochschulschriften / 5
13
Political marketing in the United States
13
The review of financial studies
13
International journal of nonprofit and voluntary sector marketing
12
Public performance & management review
12
Journal of marketing
11
Journal of marketing education : JME
11
Nonprofit guide to going green
11
Academy of Management journal : AMJ
10
Health marketing quarterly
10
Industrial marketing management : the international journal for industrial and high-tech firms
10
International journal of nonprofit & voluntary sector marketing
10
Journal of advertising : official publication of the American Academy of Advertising
10
Nonprofit and voluntary sector quarterly
10
The journal of law & economics
10
American journal of agricultural economics
9
Comparative corporate governance of non-profit organizations
9
Gabler Edition Wissenschaft
9
Journal of public economics
9
The review of economics and statistics
9
To profit or not to profit : the commercial transformation of the nonprofit sector
9
CESifo working papers
8
Does marketing need reform? : fresh perspectives on the future
8
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Source
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ECONIS (ZBW)
3,687
USB Cologne (EcoSocSci)
123
RePEc
7
BASE
2
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1
Strategic
marketing
for nonprofit organizations
Kotler, Philip
;
Andreasen, Alan R.
-
1991
-
4th ed.
Persistent link: https://www.econbiz.de/10013476860
Saved in:
2
Die Hochschulmarke : ein Konzept für deutsche Universitäten
Gerhard, Julia
-
2004
-
1. Aufl.
Mitarbeiter,
Marketing
- und Kommunikationsabteilungen und Zulassungsbüros. Medien- und PR-Agenturen finden wertvolle Hinweise auf …
Persistent link: https://www.econbiz.de/10002259691
Saved in:
3
The mesh : why the future of business is sharing
Gansky, Lisa
-
2010
Persistent link: https://www.econbiz.de/10008658128
Saved in:
4
Strategic
marketing
for nonprofit organizations
Kotler, Philip
;
Andreasen, Alan R.
-
1987
-
3. ed.
Persistent link: https://www.econbiz.de/10000738375
Saved in:
5
Social
marketing
: improving the quality of life
Kotler, Philip
;
Roberto, Ned
;
Lee, Nancy R.
-
2002
-
2. ed.
Persistent link: https://www.econbiz.de/10001668925
Saved in:
6
Product market structure and labor market discrimination
Heywood, John S.
(
contributor
); …
-
2006
Persistent link: https://www.econbiz.de/10002658837
Saved in:
7
Strategisches
Marketing
für deutsche Universitäten : die Anwendung von
Marketing
-Konzepten amerikanischer Hochschulen in deutschen Universitäten
Trogele, Ulrich
-
1995
strategischen
Marketing
für die zukünftige Entwicklung deutscher Universitäten unter Wettbewerbsgesichtspunkten untersucht. Die … von Universitätsbünden und
Marketing
-Informationssystemen diskutiert, die für das strategische Universitätsmarketing … Universitätsmarketing B. DIE AUSGANGSSITUATION FÜR STRATEGISCHES
MARKETING
AN UNIVERSITÄTEN - I. Bestandsaufnahme der …
Persistent link: https://www.econbiz.de/10012700444
Saved in:
8
Building hope : leadership in the nonprofit world
Bateson, John E. G.
-
2008
-
1. publ.
Persistent link: https://www.econbiz.de/10003527153
Saved in:
9
Fundraising : principles and practice
Worth, Michael J.
-
2016
Persistent link: https://www.econbiz.de/10011342642
Saved in:
10
Fundraising management : analysis, planning and practice
Sargeant, Adrian
;
Jay, Elaine
-
2014
-
Third edition
Persistent link: https://www.econbiz.de/10010410956
Saved in:
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