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Trendsetter USA : neue Marketingkonzepte - neue Betriebstypen ; eine Veröffentlichung des: EHI, Eurohandelsinstituts e.V.
Gerling, Michael (revision); Bertram, Hans-Georg (contributor) - 1994
Persistent link: https://www.econbiz.de/10000532311
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The economics of marketing
Walker, Colin John - 1967
Persistent link: https://www.econbiz.de/10000566301
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Eine dienstleistungsorientierte Perspektive des Handelsmarketing
Faßnacht, Martin - 2003 - 1. Aufl.
Persistent link: https://www.econbiz.de/10001737403
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The cultural paradigm in marketing
Mazurek-Łopacińska, Krystyna - In: Acta scientiarum polonorum / Oeconomia : czasopismo … 15 (2016) 3, pp. 55-66
Persistent link: https://www.econbiz.de/10011647866
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Creating powerful brands in consumer, service, and industrial markets
De Chernatony, Leslie; McDonald, Malcolm - 2000 - 2nd ed., repr
Persistent link: https://www.econbiz.de/10000675294
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Brand strategy for business markets
Anderson, James C.; Carpenter, Gregory S. - In: Kellogg on branding : the marketing faculty of the …, (pp. 169-185). 2005
Persistent link: https://www.econbiz.de/10003285377
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Markets, knowledge and trade in brands
Lopes, Teresa da Silva - In: Global business & economics review 10 (2008) 4, pp. 449-466
Persistent link: https://www.econbiz.de/10003974824
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Branding and the marketing of technological and industrial products
Melewar, T. C. (contributor) - 2010
Persistent link: https://www.econbiz.de/10003990909
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Convergence marketing : combining brand and direct marketing for unprecedented profits
Rosen, Richard G. - 2009
Persistent link: https://www.econbiz.de/10003702069
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The marketing advantages of strong brands
Hoeffler, Steve; Keller, Kevin Lane - 2010
Persistent link: https://www.econbiz.de/10003924114