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Quality-tier competition : impacts of the "whether" decision and the direction of price change
Sivakumar, K.; Raj, S. P. - 1995
Persistent link: https://www.econbiz.de/10000917642
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The R&D outsourcing decision : environmental factors and strategic considerations
Pattit, Jason M.; Raj, S. P.; Wilemon, David L. - In: International journal of innovation and technology … 11 (2014) 2, pp. 1-22
Persistent link: https://www.econbiz.de/10010349988
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Asymmetric quality tier competition : an alternative explanation
Sivakumar, K. - 1997
Persistent link: https://www.econbiz.de/10000977760
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Role of nonprice variables in intertier competition
Sivakumar, K.; Nakata, Cheryl; Aggarwal, Praveen; … - In: Journal of marketing theory and practice 17 (2009) 4, pp. 351-367
Persistent link: https://www.econbiz.de/10003897743
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Global innovation generation and financial performance in business-to-business relationships : the case of cross-border alliances in the pharmaceutical industry
Sivakumar, K.; Roy, Subroto; Zhu, JianJun; Hanvanich, … - In: Journal of the Academy of Marketing Science 39 (2011) 5, pp. 757-776
Persistent link: https://www.econbiz.de/10009381719
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Simultaneous determination of optimal cultural distance and market potential in international market entry
Malhotra, Shavin; Sivakumar, K. - In: International marketing review 28 (2011) 6, pp. 601-626
Persistent link: https://www.econbiz.de/10009390032