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United States
Konsumentenverhalten
78,507
Consumer behaviour
78,497
Beziehungsmarketing
25,044
Relationship marketing
25,039
Theorie
10,951
Theory
10,931
Kundenzufriedenheit
8,155
Customer satisfaction
8,151
Brand management
7,989
Markenführung
7,989
Markenimage
6,848
Brand image
6,822
Dienstleistungsqualität
6,632
Service quality
6,631
Deutschland
6,107
Germany
5,869
Online retailing
5,800
Online-Handel
5,799
Social Web
5,610
Social web
5,610
USA
5,509
Online-Marketing
5,094
Internet marketing
5,048
Electronic Commerce
4,616
Einzelhandel
4,565
Retail trade
4,477
Brand
4,371
Markenartikel
4,367
E-commerce
4,354
Verbraucherverhalten
3,900
Marketingmanagement
3,888
Marketing management
3,838
Werbewirkung
3,606
Advertising effects
3,582
Emotion
3,479
Experiment
3,377
Vertrauen
3,097
Confidence
3,073
Customer service
3,026
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983
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579
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3,942
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1,429
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11
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3,555
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3,555
Graue Literatur
807
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807
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694
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694
Aufsatz im Buch
357
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357
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157
Thesis
132
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63
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63
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56
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56
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52
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52
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41
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40
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31
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23
Ratgeber
23
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21
Government document
21
Reprint
21
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19
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19
Bibliografie enthalten
14
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14
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12
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12
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12
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11
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11
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5
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4
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3
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5,278
German
91
French
12
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4
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1
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Smith, Alan D.
21
Lusk, Jayson L.
20
Jang, Soocheong
17
Stavins, Joanna
15
Einav, Liran
14
Han, Heesup
13
McFadden, Daniel
13
Schuh, Scott
13
Agarwal, Sumit
12
Tonsor, Glynn T.
12
Winter, Joachim
12
Goldsmith, Ronald E.
11
Handel, Benjamin R.
11
Heiss, Florian
11
Nayga, Rodolfo M.
11
Allcott, Hunt
10
Cawley, John H.
10
Dong, Diansheng
10
Kaiser, Harry M.
10
Kaplan, Greg
10
Kolstad, Jonathan T.
10
Kumar, V.
10
Mattila, Anna S.
10
Roe, Brian
10
Baghestani, Hamid
9
Bronnenberg, Bart J.
9
Chomsisengphet, Souphala
9
Dubé, Jean-Pierre
9
Grewal, Dhruv
9
Lennon, Sharron J.
9
Lusardi, Annamaria
9
Rudanko, Leena
9
Walsh, Gianfranco
9
Carpenter, Jason M.
8
Finkelstein, Amy
8
Hawkins, Del I.
8
Kiser, Elizabeth K.
8
Knittel, Christopher R.
8
McFadden, Dawn Thilmany
8
Richards, Timothy J.
8
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National Bureau of Economic Research
53
American Marketing Association
8
USA / General Accounting Office
5
Friedrich-Schiller-Universität Jena
4
IGI Global
4
USA / Bureau of Foreign and Domestic Commerce
4
Federal Reserve Bank of New York
2
INSEAD
2
Information Resources Management Association
2
Springer Fachmedien Wiesbaden
2
A. C. Nielsen Company <Chicago-Schaumburg, Ill.>
1
A. C. Nielsen Company <Northbrook, Ill.>
1
American Council on Consumer Interests
1
American Home Economics Association
1
American Management Association
1
Arthur D. Little International Inc. <Wiesbaden>
1
Boston College / Department of Economics
1
Brookings Institution
1
Bureau of Economic and Business Research <Champaign, Ill.>
1
Bureau of International Labor Affairs
1
Business Information Centre <Toronto>
1
Centre of Policy Studies
1
Chambre de commerce et d'industrie de Paris
1
Confederation of Britisch Industry
1
Consumer Culture Theory Conference <10., 2015, Fayetteville, Ark.>
1
Consumer Culture Theory Conference <2, 2007, Toronto>
1
Cornell University / Department of Applied Economics and Management
1
Department of Labor
1
Dhanāgār-Heeṅ-P̱raḥdeś-Daiy
1
Ecole des hautes études commerciales <Montréal> / Institut d'économie appliquée
1
Econometrisch Instituut <Rotterdam>
1
European University Institute / Department of Economics
1
Fachhochschule Reutlingen / European School of Business
1
Federal Reserve Bank of Chicago / Research Dept
1
Federal Reserve Bank of San Francisco
1
Federal Reserve Bank of St. Louis
1
Federal Reserve System / Division of Research and Statistics
1
Fraunhofer-Institut für Produktionstechnologie IPT
1
Goethe-Universität Frankfurt am Main
1
Gottfried Wilhelm Leibniz Universität Hannover
1
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Working paper / National Bureau of Economic Research, Inc.
256
Journal of consumer research : JCR ; an interdisciplinary bimonthly
150
Journal of retailing and consumer services
83
Journal of business research : JBR
78
International journal of hospitality management
75
Psychology & marketing
68
Journal of fashion marketing and management
52
NBER working paper series
52
American journal of agricultural economics
43
Journal of consumer affairs : official publication of the American Council on Consumer Interests
40
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
40
International journal of consumer studies
39
The American economic review
39
The journal of consumer marketing
39
Journal of marketing theory and practice
36
Journal of international consumer marketing
34
Journal of the Academy of Marketing Science
34
The journal of services marketing
34
International journal of retail & distribution management
32
Sport marketing quarterly : preferred journal of the Sport Marketing Association
32
Journal of consumer behaviour : an international research review
29
Journal of marketing
29
American economic journal : a journal of the American Economic Association
28
Services marketing quarterly
28
International journal of sport management and marketing : IJSMM
27
Journal of sport management : the official journal of the North American Society of Sport Management
26
Discussion paper / Centre for Economic Policy Research
25
Journal of service research : JSR
25
Journal of advertising research
24
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
24
Journal of business ethics : JOBE
23
Applied economics
22
Journal of food products marketing
22
Journal of travel and tourism marketing
22
Journal of advertising : official publication of the American Academy of Advertising
21
Journal of hospitality marketing & management
21
The review of economics and statistics
20
Industrial marketing management : the international journal for industrial and high-tech firms
19
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
19
Journal of marketing theory and practice : JMTP
19
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ECONIS (ZBW)
5,363
USB Cologne (EcoSocSci)
15
RePEc
4
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1
Compensatory solution : can it save a company from a service failure?
Tran, Trang P.
;
Roswinanto, Widyarso
;
Yunus, Erlinda Nusron
- In:
Services marketing quarterly
37
(
2016
)
2
,
pp. 80-97
Persistent link: https://www.econbiz.de/10011486830
Saved in:
2
"I'm here to help" : how companies' microblog responses to consumer problems influence brand perceptions
Coyle, James R.
;
Smith, Ted
;
Platt, Glenn J.
- In:
Journal of research in interactive marketing : …
6
(
2012
)
1
,
pp. 27-41
Persistent link: https://www.econbiz.de/10009571569
Saved in:
3
A cross-cultural comparison of perceived informational fairness with service failure explanations
Wang, Chen-ya
;
Mattila, Anna S.
- In:
The journal of services marketing
25
(
2011
)
6
,
pp. 429-439
Persistent link: https://www.econbiz.de/10009390049
Saved in:
4
Managing negative reviews : the persuasive role of webcare characteristics
Ghosh, Tathagata
- In:
Journal of internet commerce
16
(
2017
)
2
,
pp. 148-173
Persistent link: https://www.econbiz.de/10011804469
Saved in:
5
Exploring the impacts of service guarantee strategy
Lee, Kyuho
;
Khan, Mahmood A.
- In:
Journal of travel and tourism marketing
29
(
2012
)
1/2
,
pp. 133-146
Persistent link: https://www.econbiz.de/10009537257
Saved in:
6
When your best customers become your worst enemies : does time really heal all wounds?
Grégoire, Yany
;
Tripp, Thomas M.
;
Legoux, Renaud
- In:
GfK marketing intelligence review : Marketingforschung …
3
(
2011
)
1
,
pp. 26-35
Persistent link: https://www.econbiz.de/10009007733
Saved in:
7
The impact of corporate social responsibility (CSR) and customer trust on the restoration of loyalty after service failure and recovery
Choi, Beom Joon
;
La, Suna
- In:
The journal of services marketing
27
(
2013
)
3
,
pp. 223-233
Persistent link: https://www.econbiz.de/10009761808
Saved in:
8
How customer voice contributes to stronger service provider relationships
Lacey, Russell
- In:
The journal of services marketing
26
(
2012
)
2
,
pp. 137-144
Persistent link: https://www.econbiz.de/10009568249
Saved in:
9
Effect of effort and deadlines on consumer product returns
Janakiraman, Narayan
;
Ordóñez, Lisa
- In:
Journal of consumer psychology : JCP : the official …
22
(
2012
)
2
,
pp. 260-271
Persistent link: https://www.econbiz.de/10009569967
Saved in:
10
Relationship correspondence : similarities and differences in business response to complimentary versus complaining consumers
Martin, Charles L.
;
Smart, Denise T.
- In:
Journal of business research : JBR
17
(
1988
)
2
,
pp. 155-173
Persistent link: https://www.econbiz.de/10003626674
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