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Consumption symbols as carriers of culture : a study of Japanese and Spanish brand personality constructs
Aaker, Jennifer; Benet-Martínez, Verónica; Garolera, Jordi - 2009
Persistent link: https://www.econbiz.de/10003785277
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"The time vs. money effect" : shifting product attitudes and decisions through personal connection
Mogilner, Cassie; Aaker, Jennifer - In: Journal of consumer research : JCR ; an … 36 (2009/10) 2, pp. 277-291
Persistent link: https://www.econbiz.de/10003880194
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Non-profits are seen as warm and for-profits as competent : firm stereotypes matter
Aaker, Jennifer; Vohs, Kathleen D.; Mogilner, Cassie - 2010
Persistent link: https://www.econbiz.de/10003955410
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Nonprofits are seen as warm and for‐profits as competent : firm stereotypes matter
Aaker, Jennifer; Vohs, Kathleen D.; Mogilner, Cassie - In: Journal of consumer research : JCR ; an … 37 (2010/11) 2, pp. 224-237
Persistent link: https://www.econbiz.de/10003997832
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How happiness affects choice
Mogilner, Cassie; Aaker, Jennifer; Kamvar, Sepandar D. - In: Journal of consumer research : JCR ; an … 41 (2014/15), pp. 312-326
Persistent link: https://www.econbiz.de/10010383245
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How happiness affects choice
Mogilner, Cassie; Aaker, Jennifer; Kamvar, Sepandar D. - In: Journal of consumer research : JCR ; an … 39 (2012/13) 2, pp. 429-443
Persistent link: https://www.econbiz.de/10009581279