How happiness affects choice
Year of publication: |
2012
|
---|---|
Authors: | Mogilner, Cassie ; Aaker, Jennifer ; Kamvar, Sepandar D. |
Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Oxford : Oxford University Press, ISSN 0093-5301, ZDB-ID 188686-1. - Vol. 39.2012/13, 2, p. 429-443
|
Subject: | Zufriedenheit | Satisfaction | Kaufentscheidung | Purchase decision | USA | United States |
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