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United States
Brand management
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7
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Srivastava, Rajendra Krishan
4
Ruekert, Robert W.
2
Bahadir, S. Cem
1
Bharadwaj, Sundar G.
1
Bhargava, Mukesh
1
Chen, Tom
1
Ho, Foo Nin
1
Hollebeek, Linda D.
1
Kim, Namwoon
1
Mahajan, Vijay
1
Ramaswami, Sridhar N.
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Shocker, Allan D.
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Srivastava, Rajendra K.
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Walker, Orville C.
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Journal of marketing
2
Journal of the Academy of Marketing Science
2
Technological forecasting & social change : an international journal
2
Managerial finance
1
Strategic management journal
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ECONIS (ZBW)
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1
Interactions between marketing and R & D departments in implementing different business strategies
Ruekert, Robert W.
;
Walter, Orville C.
- In:
Strategic management journal
8
(
1987
)
3
,
pp. 233-248
Persistent link: https://www.econbiz.de/10003666500
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2
Marketings's interaction with other functional units : a conceptual framework and empir. evidence
Ruekert, Robert W.
- In:
Journal of marketing
51
(
1987
)
1
,
pp. 1-19
Persistent link: https://www.econbiz.de/10001053016
Saved in:
3
Economic impact of marketing alliances on shareholders' wealth
Ho, Foo Nin
;
Shocker, Allan D.
;
Yip, Yewmun
- In:
Managerial finance
36
(
2010
)
6
,
pp. 534-546
Persistent link: https://www.econbiz.de/10003990902
Saved in:
4
Market-based capabilities and financial performance of firms : insights into marketing's contribution to firm value
Ramaswami, Sridhar N.
;
Srivastava, Rajendra Krishan
; …
- In:
Journal of the Academy of Marketing Science
37
(
2009
)
2
,
pp. 97-116
Persistent link: https://www.econbiz.de/10003850890
Saved in:
5
A multi-attribute diffusion model for forecasting the adoption of investment alternatives for consumers
Srivastava, Rajendra Krishan
(
contributor
)
- In:
Technological forecasting & social change : an …
28
(
1985
)
4
,
pp. 325-333
Persistent link: https://www.econbiz.de/10001016853
Saved in:
6
Determining the going market value of a business in an emerging information technology industry : the case of the cellular communications industry
Kim, Namwoon
- In:
Technological forecasting & social change : an …
49
(
1995
)
3
,
pp. 257-279
Persistent link: https://www.econbiz.de/10001187900
Saved in:
7
Financial value of brands in mergers and acquisitions : is value in the eye of the beholder?
Bahadir, S. Cem
;
Bharadwaj, Sundar G.
;
Srivastava, …
- In:
Journal of marketing
72
(
2008
)
6
,
pp. 49-64
Persistent link: https://www.econbiz.de/10003782418
Saved in:
8
S-D logic-informed customer engagement : integrative framework, revised fundamental propositions, and application to CRM
Hollebeek, Linda D.
;
Srivastava, Rajendra K.
;
Chen, Tom
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
1
,
pp. 161-185
Persistent link: https://www.econbiz.de/10011996797
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