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An analysis of real world TV advertising tests : a 15-year update
Hu, Ye
;
Lodish, Leonard M.
;
Krieger, Abba M.
- In:
Journal of advertising research
47
(
2007
)
3
,
pp. 341-353
Persistent link: https://www.econbiz.de/10003611067
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2
Planning and problem solving in marketing
Alderson, Wroe
;
Green, Paul E.
-
1964
-
1. print
Persistent link: https://www.econbiz.de/10000608375
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3
Multiattribute decisions in marketing : a measurement approach
Green, Paul E.
;
Wind, Yoram
-
1973
Persistent link: https://www.econbiz.de/10000055706
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