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Meta-analysis of cultural diff...
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United States
Consumer behaviour
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Multinationales Unternehmen
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Brand image
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Personality psychology
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China
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Cultural identity
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Internationaler Markteintritt
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Kulturelle Identität
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Baack, Daniel W.
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Magnusson, Peter
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Zdravkovic, Srdan
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Westjohn, Stanford A.
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Developments in marketing science
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ECONIS (ZBW)
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1
Technology readiness and usage : a global-identity perspective
Westjohn, Stanford A.
;
Arnold, Mark J.
;
Magnusson, Peter
; …
- In:
Journal of the Academy of Marketing Science
37
(
2009
)
3
,
pp. 250-265
Persistent link: https://www.econbiz.de/10003899576
Saved in:
2
"What? I thought Samsung was Japanese" : accurate or not, perceived country of origin matters
Magnusson, Peter
;
Westjohn, Stanford A.
;
Zdravkovic, Srdan
- In:
International marketing review
28
(
2011
)
5
,
pp. 454-472
Persistent link: https://www.econbiz.de/10009305317
Saved in:
3
Does country-of-origin matter to generation Y
Zdravkovic, Srdan
- In:
Young consumers : insight and ideas for responsible …
14
(
2013
)
1
,
pp. 89-102
Persistent link: https://www.econbiz.de/10009742857
Saved in:
4
Comedic violence in advertising : cultural third-person effects among U.S., Korean, and Croatian consumers
Yoon, Hye Jin
;
Yoon, Sukki
;
Zdravkovic, Srdan
; …
- In:
International journal of advertising : the review of …
40
(
2021
)
7
,
pp. 1047-1072
Persistent link: https://www.econbiz.de/10012650622
Saved in:
5
Culturally customizing websites for immigrant communities in the United States
Baack, Daniel W.
;
Singh, Nitish
;
Baack, Donald
- In:
Journal of promotion management : JPM
19
(
2013
)
1
,
pp. 38-53
Persistent link: https://www.econbiz.de/10009738246
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6
Culturally customizing websites for US Hispanic online consumers
Singh, Nitish
;
Baack, Daniel W.
;
Pereira, Arun
;
Baack, …
- In:
Journal of advertising research
48
(
2008
)
2
,
pp. 224-234
Persistent link: https://www.econbiz.de/10003742666
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7
Psychic distance and directional equivalence : a theoretical framework
Parente, Ronaldo
;
Baack, Daniel W.
;
Almeida, Victor
- In:
A new generation in international strategic management
,
(pp. 308-325)
.
2007
Persistent link: https://www.econbiz.de/10003607875
Saved in:
8
The effectiveness of legislation controlling gun usage : a holistic measure of gun control legislation
Kwon, Ik-whan G.
;
Baack, Daniel W.
- In:
The American journal of economics and sociology
64
(
2005
)
2
,
pp. 533-547
Persistent link: https://www.econbiz.de/10002864669
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9
A longitudinal study of offset agreements in the US aircraft industry : 1966 - 1990
Brennan, David J.
- In:
Developments in marketing science
14
(
1991
),
pp. 119-123
Persistent link: https://www.econbiz.de/10001133245
Saved in:
10
Offset trading in the US aircraft industry: how much is too much?
Brennan, David J.
- In:
Developments in marketing science
15
(
1992
),
pp. 115-120
Persistent link: https://www.econbiz.de/10001133282
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