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United States
USA
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Consumer behaviour
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standardization
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Razzouk, Nabil Y.
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Seitz, Victoria
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International business and economics research journal
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ECONIS (ZBW)
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The importance of brand equity on purchasing consumer durables : an analysis of home air-conditioning systems
Seitz, Victoria
;
Razzouk, Nabil Y.
;
Wells, David Michael
- In:
The journal of consumer marketing
27
(
2010
)
2/3
,
pp. 236-242
Persistent link: https://www.econbiz.de/10003987470
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2
US and Thai advertising : a cross cultural analysis
Seitz, Victoria
;
Razzouk, Nabil Y.
;
Kaewmesri, Pasinee
- In:
Review of economic and business studies
4
(
2011
)
1
,
pp. 93-105
Persistent link: https://www.econbiz.de/10009546242
Saved in:
3
TV viewing motivations of Arab American households in the US : an empirical perspective
Rizkallah, Elias G.
;
Razzouk, Nabil Y.
- In:
International business and economics research journal
5
(
2006
)
1
,
pp. 65-74
Persistent link: https://www.econbiz.de/10003319575
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