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Misresponse to survey questions : a conceptual framework and empirical test of the effects of reversals, negations, and polar opposite core concepts
Baumgartner, Hans; Weijters, Bert; Pieters, Rik - In: Journal of marketing research : JMR 55 (2018) 6, pp. 869-883
Persistent link: https://www.econbiz.de/10011971270
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The get ready mind-set : how gearing up for later impacts effort allocation now
Bosmans, Anick; Pieters, Rik; Baumgartner, Hans - In: Journal of consumer research : JCR ; an … 37 (2010/11) 1, pp. 98-107
Persistent link: https://www.econbiz.de/10003982943
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Eye-movement analysis of search effectiveness
Lans, Ralf van der; Pieters, Rik; Wedel, Michel - In: Journal of the American Statistical Association : JASA 103 (2008) 482, pp. 452-461
Persistent link: https://www.econbiz.de/10003751735