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Nachfrageorientierte Produktgestaltung : ein Ansatz auf Basis der "means-end"-Theorie
Herrmann, Andreas - 1996
Persistent link: https://www.econbiz.de/10000610473
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Designing an integrated marketing communication process
Kusakatova, Emilija - In: Economic development : journal of the Institute of … 12 (2010) 3, pp. 119-132
Persistent link: https://www.econbiz.de/10009502316
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How package designe and packaged-based marketing claims to lead overeating
Chandon, Pierre - In: Applied economic perspectives and policy 25 (2013) 1, pp. 7-31
Persistent link: https://www.econbiz.de/10009732022
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How package design and packaged-based marketing claims lead to overeating
Chandon, Pierre - 2012
Persistent link: https://www.econbiz.de/10009625612
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Tactical considerations in designing marketing strategies
Cadotte, Ernest R. - In: The management of strategy in the marketplace, (pp. 147-176). 2003
Persistent link: https://www.econbiz.de/10001824947
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Managing the growth-share matrix : a four-nation study in two industries
Thakur, Manab - In: Management international review : mir ; journal of … 31 (1991) 2, pp. 139-159
Persistent link: https://www.econbiz.de/10001105035
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Profitable sales management and marketing for growing business
Calvin, Robert J. - 1984
Persistent link: https://www.econbiz.de/10000559845
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The retailers : a study in successful marketing and promotion
Ornstien, Edwin J. - 1976
Persistent link: https://www.econbiz.de/10000042192