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Brand management
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7
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The journal of brand management : an international journal
34
NBER working paper series
24
Working paper / National Bureau of Economic Research, Inc.
21
The journal of product & brand management
20
Journal of business research : JBR
19
Journal of advertising research
12
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
12
The service industries journal
12
Harvard business review : HBR
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
Journal of consumer research : JCR ; an interdisciplinary bimonthly
9
SpringerLink / Bücher
9
The economics of forest disturbances : wildfires, storms, and invasive species
9
Harvard-Business-Manager : das Wissen der Besten
8
Industrial marketing management : the international journal for industrial and high-tech firms
8
International journal of market research : JMRS ; the journal of the Market Research Society
8
Journal of marketing theory and practice
8
Monthly labor review : MLR
8
Psychology & marketing
8
Working paper
8
European journal of marketing : EJM
7
International journal of advertising : the quarterly review of marketing communications
7
International journal of hospitality management
7
Journal of international marketing
7
Marketing letters : a journal of research in marketing
7
Report / Marketing Science Institute
7
The IUP journal of brand management : IJBRM
7
Tourism management : research, policies, practice
7
Journal of international consumer marketing
6
Journal of marketing for higher education
6
MSI reports : working paper series
6
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American economic journal : a journal of the American Economic Association
5
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Economic inquiry : journal of the Western Economic Association International
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International journal of sport management and marketing : IJSMM
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ECONIS (ZBW)
1,558
RePEc
3
USB Cologne (EcoSocSci)
1
Showing
1
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of
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date (newest first)
date (oldest first)
1
Creating powerful brands in consumer, service, and industrial markets
De Chernatony, Leslie
;
McDonald, Malcolm
-
2000
-
2nd ed., repr
Persistent link: https://www.econbiz.de/10000675294
Saved in:
2
Creating powerful brands in consumer, service and industrial markets
De Chernatony, Leslie
;
McDonald, Malcolm
-
2003
-
3rd ed
Persistent link: https://www.econbiz.de/10011479597
Saved in:
3
Twenty-one years of the Journal of
Brand
Management : a commemorative review
Powell, Shaun M.
- In:
The journal of brand management : an international journal
21
(
2014
)
9
,
pp. 689-701
Persistent link: https://www.econbiz.de/10010514150
Saved in:
4
Becoming an institutional
brand
: a long-term strategy for luxury goods
Braun, Marcel W.
-
1997
Persistent link: https://www.econbiz.de/10000622884
Saved in:
5
The varying types of
brand
assets : the central issue in
brand
strategy development?; paper presented at IBC Conference "Developing
Brand
Strategies for the 90's" London, June 1990
De Chernatony, Leslie
-
1990
Persistent link: https://www.econbiz.de/10000131912
Saved in:
6
Categorising brands : evolutionary processes underpinned by the two key dimensions
De Chernatony, Leslie
-
1992
Persistent link: https://www.econbiz.de/10000134691
Saved in:
7
Trademarks and
brand
management : selected annotations
Hill, Conrad R.
(
contributor
)
-
1976
Persistent link: https://www.econbiz.de/10000673130
Saved in:
8
Private labels, brands, and competition policy : the changing landscape of retail competition
Ezrachi, Ariel
(
ed.
);
Bernitz, Ulf
(
ed.
)
-
2009
-
1. publ.
Persistent link: https://www.econbiz.de/10003763769
Saved in:
9
Feedback Stackelberg equilibrium strategies when the private label competes with the national
brand
Amrouche, Nawel
;
Martín Herrán, Guiomar
;
Zaccour, Georges
-
2008
Persistent link: https://www.econbiz.de/10003786967
Saved in:
10
Beating low cost competition : how premium brands can respond to cut-price rivals beating the competition
Ryans, Adrian B.
-
2008
Persistent link: https://www.econbiz.de/10003788693
Saved in:
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