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The consumer psychology of mail-in rebates
Gourville, John T.; Soman, Dilip - In: The journal of product & brand management 20 (2011) 2, pp. 147-157
Persistent link: https://www.econbiz.de/10009231630
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Overchoice and assortment type : when and why variety backfires
Gourville, John T. (contributor); Soman, Dilip (contributor) - 2004
Persistent link: https://www.econbiz.de/10002569397
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Understanding consumer psychology to avoid abuse of credit cards
Soman, Dilip; Cheema, Amar; Chan, Eugene Y. - In: Transformative consumer research for personal and …, (pp. 423-443). 2012
Persistent link: https://www.econbiz.de/10009260765
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Breaking open a pot of money : the effect of transgression costs on spending from open and closed accounts
Cheema, Amar (contributor); Soman, Dilip (contributor) - 2004
Persistent link: https://www.econbiz.de/10002569387
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Managing the power of curiosity for effective web advertising strategies
Menon, Satya; Soman, Dilip - In: Advertising, promotion, and new media, (pp. 175-197). 2015
Persistent link: https://www.econbiz.de/10011708672