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United States
Consumer behaviour
83,815
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Brand management
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4,853
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4,512
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4,467
Einzelhandel
4,461
Retail trade
4,409
Werbewirkung
4,035
Advertising effects
3,985
Electronic Commerce
3,770
E-commerce
3,632
Verbraucherverhalten
3,590
Marketingmanagement
3,577
Marketing management
3,565
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14
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13
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13
Agarwal, Sumit
12
Han, Heesup
12
Tonsor, Glynn T.
12
Winter, Joachim
12
Goldsmith, Ronald E.
11
Handel, Benjamin R.
11
Heiss, Florian
11
Nayga, Rodolfo M.
11
Allcott, Hunt
10
Bronnenberg, Bart J.
10
Cawley, John H.
10
Dong, Diansheng
10
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10
Kolstad, Jonathan
10
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9
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9
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8
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8
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8
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8
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Books on Demand GmbH <Norderstedt>
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Federal Reserve Bank of New York
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Chambre de commerce et d'industrie de Paris
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Consumer Culture Theory Conference <10., 2015, Fayetteville, Ark.>
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Dhanāgār-Heeṅ-P̱raḥdeś-Daiy
1
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1
Federal Reserve System / Division of Research and Statistics
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1
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1
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1
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National Academies of Sciences, Engineering, and Medicine / Committee on National Statistics
1
National Academies of Sciences, Engineering, and Medicine / Division of Behavioral and Social Sciences and Education
1
National Center for Food and Agricultural Policy <USA>
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Working paper / National Bureau of Economic Research, Inc.
249
Journal of consumer research : JCR ; an interdisciplinary bimonthly
148
Journal of business research : JBR
74
Journal of retailing and consumer services
71
Psychology & marketing
64
NBER working paper series
57
International journal of hospitality management
56
Journal of fashion marketing and management
52
American journal of agricultural economics
43
The journal of consumer marketing
42
Journal of consumer affairs : official publication of the American Council on Consumer Interests
40
International journal of consumer studies
37
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
37
The American economic review
37
Journal of marketing theory and practice
36
Journal of international consumer marketing
35
Sport marketing quarterly : preferred journal of the Sport Marketing Association
33
The journal of brand management : an international journal
33
Journal of advertising research
32
International journal of retail & distribution management
31
American economic journal : a journal of the American Economic Association
29
International journal of sport management and marketing : IJSMM
29
Journal of consumer behaviour : an international research review
29
Journal of sport management : the official journal of the North American Society of Sport Management
27
The journal of product & brand management
27
Journal of advertising : official publication of the American Academy of Advertising
25
Discussion paper / Centre for Economic Policy Research
24
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
24
Journal of food products marketing
24
Applied economics
23
Journal of business ethics : JOBE
23
Journal of the Academy of Marketing Science
23
Journal of marketing
21
The review of economics and statistics
20
European journal of marketing : EJM
19
Journal of travel and tourism marketing
19
Services marketing quarterly
19
Young consumers : insight and ideas for responsible marketers
19
Journal of agricultural and resource economics : JARE ; the journal of the Western Agricultural Economics Association
18
Finance and economics discussion series
17
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ECONIS (ZBW)
4,991
USB Cologne (EcoSocSci)
10
RePEc
5
USB Cologne (business full texts)
1
Other ZBW resources
1
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1
Segmenting green consumers in the United States : implications for green marketing
Park, Jin Seong
;
Lee, Jinhee
- In:
Journal of promotion management : JPM
20
(
2014
)
5
,
pp. 571-589
Persistent link: https://www.econbiz.de/10010467267
Saved in:
2
Social influence on green consumerism : country and gender comparisons between China and the United States
Clark, Ronald A.
;
Haytko, Diana L.
;
Hermans, Charles M.
; …
- In:
Journal of international consumer marketing
31
(
2019
)
3
,
pp. 177-190
Persistent link: https://www.econbiz.de/10012200725
Saved in:
3
Strategies for the green economy : opportunities and challenges in the new world of business
Makower, Joel
-
2009
Persistent link: https://www.econbiz.de/10003716302
Saved in:
4
Consumer receptivity to green ads : a test of green claim types and the role of individual consumer characteristics for green ad response
Tucker, Elizabeth M.
;
Rifon, Nora J.
;
Lee, Eun Mi
; …
- In:
Journal of advertising : official publication of the …
41
(
2012
)
4
,
pp. 9-23
Persistent link: https://www.econbiz.de/10009762958
Saved in:
5
The effectiveness of benefit type and price endings in green advertising
Stafford, Marla Royne
;
Martinez, Jennifer
;
Oakley, Jared
; …
- In:
Journal of advertising : official publication of the …
41
(
2012
)
4
,
pp. 85-102
Persistent link: https://www.econbiz.de/10009762980
Saved in:
6
Promoting sustainability by marketing green products to non-adopters
Oliver, Jason D.
- In:
Revue Gestion 2000 : management & prospective
30
(
2013
)
3
,
pp. 77-86
Persistent link: https://www.econbiz.de/10009784913
Saved in:
7
Promoting sustainability by marketing green products to non-adopters
Tuten, Tracy L.
- In:
Revue Gestion 2000 : management & prospective
30
(
2013
)
2
,
pp. 93-102
Persistent link: https://www.econbiz.de/10009784927
Saved in:
8
Finding the right shade of green : the effect of advertising appeal type on environmentally friendly consumption
Green, Todd
;
Peloza, John
- In:
Journal of advertising : official publication of the …
43
(
2014
)
2
,
pp. 128-141
Persistent link: https://www.econbiz.de/10010373244
Saved in:
9
Overcoming the barriers to the market performance of green consumer goods
Kaufman, Noah
- In:
Resource and energy economics
36
(
2014
)
2
,
pp. 487-507
Persistent link: https://www.econbiz.de/10010391571
Saved in:
10
Predictors of purchase intention toward green apparel products : a cross-cultural investigation in the USA and China
Ko, Seung Bong
;
Jin, Byoungho
- In:
Journal of fashion marketing and management
21
(
2017
)
1
,
pp. 70-87
Persistent link: https://www.econbiz.de/10011703061
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