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United States
Consumer behaviour
32
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16
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16
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15
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10
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language
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word of mouth
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Berger, Jonah
8
Bradlow, Eric T.
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Chapman, Chris
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El Gamal, Monica
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Fitzsimons, Gráinne
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Gill, Tripat
1
Huber, Michaela
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Johnson-Graham, Laura
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Ludwig, Stephan
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Moe, Wendy W.
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Van Boven, Leaf
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Ward, Morgan
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Wheeler, S. Christian
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of marketing
1
MSI reports : working paper series
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
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ECONIS (ZBW)
9
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1
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9
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date (oldest first)
1
Whom to help? : immediacy bias in judgments and decisions about humanitarian aid
Huber, Michaela
;
Van Boven, Leaf
;
McGraw, A. Peter
; …
- In:
Organizational behavior and human decision processes : …
115
(
2011
)
2
,
pp. 283-293
Persistent link: https://www.econbiz.de/10009229269
Saved in:
2
Contagious : why things catch on
Berger, Jonah
-
2013
Persistent link: https://www.econbiz.de/10009720454
Saved in:
3
Commentary: mind your text in marketing practice
Chapman, Chris
- In:
Journal of marketing
84
(
2020
)
1
,
pp. 26-31
Persistent link: https://www.econbiz.de/10012176298
Saved in:
4
Positive effects of negative publicity : when negative reviews increase sales
Berger, Jonah
;
Sorensen, Alan T.
;
Rasmussen, Scott J.
- In:
Marketing science : the marketing journal of the …
29
(
2010
)
5
,
pp. 815-827
Persistent link: https://www.econbiz.de/10008736204
Saved in:
5
Subtle signals of inconspicuous consumption
Berger, Jonah
;
Ward, Morgan
- In:
Journal of consumer research : JCR ; an …
37
(
2010/11
)
4
,
pp. 555-569
Persistent link: https://www.econbiz.de/10008747745
Saved in:
6
Social transmission, emotion, and the virality of online contents
Berger, Jonah
;
Milkman, Katherine L.
- In:
MSI reports : working paper series
(
2010
)
3
,
pp. 251-289
Persistent link: https://www.econbiz.de/10008841372
Saved in:
7
Multivariate visual diffusion for social groups
McShane, Blake
;
Bradlow, Eric T.
;
Berger, Jonah
-
2011
Persistent link: https://www.econbiz.de/10009376755
Saved in:
8
Does exposure to dogs (cows) increase the preference for Puma (the color white)? : not always
Gill, Tripat
;
El Gamal, Monica
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
1
,
pp. 125-126
Persistent link: https://www.econbiz.de/10010370690
Saved in:
9
Can where people vote influence how they vote? : The influence of polling location type on voting behavior
Berger, Jonah
(
contributor
);
Meredith, Marc
(
contributor
); …
-
2006
Persistent link: https://www.econbiz.de/10003342167
Saved in:
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